Nijel Taylor

Nijel Taylor

Design DirectorNew York, United States
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Pip Jamieson
Brendan McKnight
Terry Paul
Nijel Taylor

Nijel Taylor

Design DirectorNew York, United States
About me
Nijel Taylor is an accomplished graphic designer skilled in visual communication, brand identity and motion design. He received his BFA from The University of the Arts, where he graduated as the Valedictorian with honors in Graphic Design. He began his career as a designer at Lippincott, where he designed for a wide range of clients such as Taco Bell, PWC, Autotrader, WestRock, JackRabbit, and Hyatt Centric. Recently he contributed to efforts in video, as a designer/animator at Trollbäck + Company. He has taught Motion Design at Kean University and actively mentors young talent. His work has been recognized by design publications such as GDUSA, Logo Lounge, Graphis and recently Graphic Design Solutions Edition 6. Design shapes culture. He passionately believes design is a tool to engage others and create meaningful change. Through his projects, he aims to create work that resonates with a diverse range of audiences and pushes the potential of branding.
Projects
  • Taco Bell
    Taco BellTaco Bell Identity © 2016, Lippincott OverviewA brand evolution 20 years in the making, helping Taco Bell claim a leading role in the transforming fast-casual restaurant segment and appeal to savvy millenials, with an iconic look that reflects the brand's signature, playful personality. Logo identity The new design celebrates the brand’s heritage with a fresh new palette of seven vibrant color combinations. The blend of color and pattern provides greater flexibility of usage — from neon to ques
  • MTV International
    MTV InternationalMTV International © 2017, Trollback + Company Multiplatform Brand RefreshReimagining a global iconic brand with thoughtful simplicity, MTV International adopts a bold graphic framework that unifies the brand, creating a cohesive presence for over 370 million TV viewers and an even bigger digital audience spanning 45 countries and 13 language markets. Design Language We looked to MTV’s iconic logo to inform their brand and create a unified visual experience. The simplified mark delivers a strateg
  • Duffle out. Identity
    Duffle out. IdentityDuffle out. Identity © 2018 Overview Duffle out delivers everything you need to escape the city and enjoy a camping adventure—right to your NYC doorstep. I was hired to design an identity that captured the founder's vision — life is outdoors. The result was an elegant yet bold branding language that could accent nature and describe the outdoors in a friendly way. The asterisk graphic serves as a metaphor for a campsite. It can also be incorporated on top of photography to replace natural ele
  • WestRock
    WestRockWestRock Identity © 2015, Lippincott Overview New name, logo and visual identity system for the merger of Rocktenn + MeadWestVaco, the two largest companies in paper, cardboard packaging, corrugated boxes/displays, and product containers industries. The client came to Lippincott because they needed a reliable strategic partner to help make packaging a competitive advantage. Positioning Essence – Winning Together Our purpose – Building unbeatable packaging solutions to fuel your business edge
  • PWC
    PWCPWC: Simplifying the audit through innovation © 2015 Overview PWC's US audit group needed a new graphic to communicate how they were helping their clients in the audit process, and to help highlight the impact of all of their recent suite of digital audit tools. PWC already has a visual system that the graphic needed to live within. To that end a graphic was developed that would, one communicate simplification in 3 simple parts, and two be flexible enough to be used in many ways on banners, broc
  • Motion Selects
    Motion SelectsCreated for Like Me an Exhibition about the world of branding put on by Lippincott. I was tasked with taking existing illustrations and bringing them to life with motion. The video captures Lippincott's greatest achievements. Illustrations by Brendán Murphy
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Projects credited in
  • Championing Diversity: Meet the LGBT+  Creative Leaders of Tomorrow
    Championing Diversity: Meet the LGBT+ Creative Leaders of TomorrowWhilst diversity in the Creative Industries is flourishing, there’s still tracks to be made towards equality and inclusivity for all. Discover fresh ideas from people changing perspectives for the better, as nominated by 8 creative icons from across the globe, brought together by WeTransfer and The Dots.
Work history
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    Graphic DesignerTrollbäck+Company
     - New York, United StatesFull Time
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    Adjunct ProfessorKean University
     - Union, NJ, USAFreelance
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Skills
  • Visual Communiation
  • Graphic Design
  • Motion Design
  • Animation
  • Type Design
  • Writing
  • Academic Research
  • Public Speaking
  • Visual Identity
  • Higher Education
Education
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    BFA Visual Communication Design: Graphic DesignThe University of the Arts Philadelphia
    Philadelphia, United States
Awards
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    28 Days of the WebRevision Path
    28 Days of the Web features a different web designer, graphic designer, or web developer every day for the month of February in conjunction with and celebration of Black History Month.
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    Valedictorian, Class of 2014The University of the Arts Philadelphia
    Each year The University of the Arts faculty nominate a student to deliver the Valedictory Address at Commencement. Candidates are invited to submit a draft of a speech and asked to talk about their experiences at the University and to offer words of encouragement to their peers. As the president mentioned, "This year's Valedictory Speaker was chosen not only for the quality of his words but also for the many experiences he has had here at the University." http://vimeo.com/album/2875662/video/95760979
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