I'm a designer and art director working with tools and methods from my background in conceptual art, graphic design and photography. I have over ten years of experience as a consultant in art direction, design and image production. I mainly work with artists, cultural institutions and craft or design-based businesses.
Work history
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Art DirectorMFX
Gothenburg, SwedenFull Time
Art direction and stakeholder satisfaction for image production, working as liaison for client feedback and internal quality control. Lead in development of visual, methodological and practical aspects of image production. Studio management to optimise work efficiency and place the most suitable assets at the right project/image.
Clients in selection: Volvo Cars, Lynk & Co, CEVT, Mölnlycke Healthcare
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Art director and designerNiklas Persson studio
Gothenburg, SwedenFreelance
Independent practice in art direction and design for artists and cultural institutions. Based on post-binary outlooks through practices of art and design, with a background in conceptual art, graphic design and photography my work frequently uses mundane and repurposed, found materials to explore dichotomies such as serious-jokingly and sublime-mundane. Much of the work has taken for as printed or digital matter, or a combination thereof.
Clients in selection: Märta Måås-Fjetterström, Valand Academy, João Penalva, Jason E. Bowman
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Skills
- Book Design
- Publication Design
- Art Direction
- Design Strategy
- Typography
- Concept Developement
- Team Management
- Stakeholder Liaison
- Photography
- Brand Identiry
Education
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Master of Fine Art (M.F.A.)Valand Academy, University of Gothenburg
- Gothenburg, Sweden
International MFA targeted at artistic practice and the challenges, critique and contributions of these practices to the contemporary world. The education is post-medial and students are challenged to investigating contemporary and historical, political and cultural conditions and contexts.
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Bachelor of Fine Arts (BFA)Malmö Art Academy, Lund University
- Malmö, Sweden
Bachelor of Fine Arts to provide preparation for an international career in fine art, focused around the individual student’s artistic work in both theoretical and practical development. Studied under the guidance of several internationally established and very talented arts professionals, including João Penalva, Anders Kreuger, Gertrud Sandqvist, Annika Eriksson and Joachim Koester.
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Awards
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Grant for artistic practiceEric Ericsons Stiftelse
Grant for artistic practice from Eric Ericsons Stiftelse for part of my exam work "Clear Operations" for MFA at Valand Academy.S
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Grant for artistic developmentStiftelsen Lars och Yvonne Gurmunds stipendiefond
Grant from Stiftelsen Lars och Yvonne Gourmands stipendiefond for artistic development during my studies for Master of Fine Arts (MFA) at Valand Academy.