An experienced Digital Activation specialist seeking opportunities in Branding, Advertising and Digital Communications. Having worked with a plethora of clients, I have demonstrated communication, negotiation and client-facing skills as well as the ability to juggle multiple tasks efficiently.
Ran paid traffic campaigns on Facebook, Instagram & Snapchat to achieve a strong ROAS for our clients. Optimise, convert and deliver digital advertising campaigns through A/B split testing, custom audiences & retargeting. Managed monthly budgets of around £6,000 – £8,000 for clients within FMCG, Finance and e-commerce industry. Monitor and report on performance on social media platforms using tools such as Google Analytics and Hootsuite.
SEO content outreach strategy – optimising campaigns and service delivery for client and partner communications. Tracking, monitoring and reporting on clients’ organic traffic using Google Analytics and Google Search Console. Resolved technical bugs & errors that impacted UX and search engine performance. Liaising with the PPC team to implement cross channel strategies in order to improve clients’ overall site traffic.
Achieved upper 2nd class dissertation (2:1) based on Social Media and Active Brand Participation. Organised and interpreted key metrics before running quantitative and qualitative tests for significance - praised for critical thinking and for suggesting innovative future research. Developed the ability to be able to confidently apply various perspectives to a range of issues and existing publications, using a multitude of methods, theories, evidence and software applications. Strong analytical skills improved through identifying and evaluating patterns of behaviour, generating and exploring hypotheses, carrying out quantitative analysis and applying evidence-based reasoning. Demonstrated abilities and proficiency with SEO and CRM systems, achieving strong grades in all program-based modules (88%, 84%, 81%).