Nikita Mehta

Senior Publishing Executive

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  • LocationLondon, United Kingdom

Skills

 

  • Advertising
  • Marketing PR
  • Creative
  • Powerpoint
  • Word
  • Analytical
  • Digital Print Advertising
  • Client Marketing Strategy
  • Excel Skills
  • Planning and Buying

Work history

2016

Senior Publishing Executive Current Role

M2M Media

May 2015 - Apr 2016
  • Senior Publishing Executive (Nov 2015- Present) • Strong strategic thinker - planning and buying print and digital campaigns (clients – Estee Lauder, MAC, Bobbi Brown, Aveda, Tom Ford) • Extensively using tools such as Telmar, TGI and comscore to effectively plan print and digital • Negotiating cross platform partnerships and buying media cost effectively • Creating and delivering media strategy presentations • Implementing, analysing and reporting campaigns • Optimising digital campaigns • Social media – blogging and tweeting Publishing executive (Jan 2015 – Oct 2015) Digital planner buyer (Sept 2014 – Jan 2015) Digital campaign management (June 2013-Sept 2014)

2013

Internship

Vertebrand Management Consulting Bangalore

Sep 2013 - Dec 2013
  • • Extensively researching retail market in India to assess profitability of a new brand wanting to enter the market • Interpreting consumer behaviour • Conducting primary and secondary research • Writing up Market Research reports • Assisting team in putting together presentations for prospective business proposals and clients • Writing blog posts

2012

Production Assistant

Jacaranda Productions

Mar 2016 - Apr 2012
  • Jacaranda is a video production company specialising in corporate video for major brands and businesses Responsibilities • General administration duties • Assisting Production and Accounts Department

2012

Work Experience

Pearson Plc

Mar 2011 - Mar 2012
  • Puffin Children’s Fiction (November 2011 and March 2012) Financial Times (November 2011) DK Travel and Rough Guides (April 2011) Pearson is the world’s leading education company Responsibilities • Creating sales pitches and advanced information sheets for forthcoming books • Reading manuscripts and creating reports • Drafting rejection letters to authors • Creating activities for books • Researching and documenting opposition travel guides such as Lonely Planet

Education

2011

History

University of Nottingham

Aug 2008 - Jun 2011
  • BA Hons