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Nikki Trott

Strategy & Marketing Consultant - Fashion & Lifestyle

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  • LevelSenior
  • LocationBerlin, Germany
  • AvailabilityLocked Pro Plan feature
  • ProfessionsMarketing Consultant - Strategic Brand Consultant - Business Developer


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About me

Partnering with fashion and lifestyle brands and agencies to deliver strategic and creative projects spanning brand strategy, business development, advertising, integrated marketing, content strategy, digital, collaborations and new ventures.

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  • Fashion
  • Advertising
  • Marketing PR
  • Brand Strategy
  • Business Development
  • Client Services
  • Digital Marketing
  • E-commerce
  • Startup Strategy
  • Collaborations

Work history


Strategy & Marketing Consultant

Nikki Trott Consulting Ltd.

Mar 2017
  • Berlin, Germany
  • Freelance
  • Brings broad experience rooted in popular culture and a rich international network from agency, startup and in-house positions across the fashion and lifestyle industries. Unites multiple stakeholders and objectives at a senior level to deliver clear, innovative and implementable ideas with a collaborative approach. Originally from London, Nikki is now based in Berlin and working with international clients. Areas of expertise: Brand Strategy Collaborations Marketing Advertising Business Development Content Strategy Digital & E-commerce Startups & New Ventures Client Services Project Leadership Current clients include K-MB, smart and Zalando. Past client experience from across Europe, U.S.A. and Asia includes Absolut Elyx, Amazon Fashion, Bobbi Brown, The Dubai Mall, ESPRIT, Galeries Lafayette, H&M, JASPAL, The Kooples, Liu Jo, MANGO, Matthew Williamson, Mulberry, New Look, Paco Rabanne, Tiffany, Tory Burch, Warehouse and Zegna.


Group Development Director


Apr 2016 - Mar 2017
  • Full Time
  • Leading business development across London and New York offices by aligning with brands, identifying opportunities, building international commercial partnerships with new and existing clients, strategic client and project leadership, developing service proposition, introducing company documentation and processes to foster growth, leading pitches, proposals, SOWs and company marketing including website, credential packages, social and press releases. Clients included Amazon Fashion, Bobbi Brown, Galeries Lafayette, Jaspal, The Kooples, Liu Jo, MANGO, Matthew Williamson, Tiffany and Zalando. About ITB: ITB is an entertainment marketing agency delivering influencer programs, talent procurement, collaborations and licensing ( Part of the same family of companies as Wednesday.


Business Development Director


Mar 2013 - Jun 2016
  • Full Time
  • A consultative approach to business development, building long-term client relationships, seeking opportunities, tailoring services to client needs, negotiating and securing new clients across markets, crafting proposals, managing pitches, developing agency proposition and services and leading agency marketing. Proven track record significantly exceeding targets and driving growth. Clients included Balenciaga, Calvin Klein, Diesel, Erdem, Galeries Lafayette, H&M, Liu Jo, Mr Porter, Mulberry, Net-a-Porter, New Look, Nike, Paco Rabanne, The Dubai Mall, Tory Burch, Zalando and Zegna. About Wednesday: An integrated creative agency delivering strategically led creative solutions including advertising, e-commerce, digital, branding and content strategy from offices in London and New York (


Business Development Manager


Apr 2012 - Feb 2013
  • London, United Kingdom
  • Full Time
  • Building commercial partnerships, winning first clients, analytics, presenting data, set up advisory board on the fashion industry and body confidence and won Tesco Global Online Innovation Award 2012. Clients included Warehouse, F&F at Tesco, Shop Direct Group, Zalando and ITV. About Metail: A virtual fitting room technology start-up for fashion and retail industries (


Product & Marketing Manager


May 2010 - Jun 2012
  • London, United Kingdom
  • Full Time
  • Hired as third employee of virtual fitting room start-up, developing product roadmap, user experience and wire-framing, building team, company branding and marketing, named contributor to patents.


Retail Operations

Harvey Nichols

Aug 2008 - Jul 2009
  • Full Time
  • One year placement spanning consultancy project on e-commerce fulfilment from store, management training (achieved highest mark), buying and merchandising, HR, VM and Department Manager of designer shoes.


Assistant Manager


Aug 2005 - Jul 2008
  • London, United Kingdom
  • Full Time
  • Team management in flagship and Selfridges concession, training, setting and achieving sales targets, VM, trade reporting, ‘Succeed 2’ Management Programme, received award for customer service (part time role whilst studying).



BA(Hons) Fashion Management First Class

London College of Fashion

Aug 2006 - Jun 2010
  • Achieved a first class degree and the Oasis Dissertation Award.