This role involved the management of through the line campaigns for 4 different TV channels, rebranding Pick TV and Challenge TV as well as venue branding and experiential marketing. Recent campaigns include A Young Doctors Notebook & Other Stories (Jon Hamm and Daniel Radcliffe), Playhouse Presents, Andre Rieu, Portrait Artist of the Year, Sky Arts South Bank Awards. • Development and execution of campaigns across outdoor, print, radio, online, free to air and pay TV including brief creation and management of creative process to deadline. • Channel brand owner – ensure all output from Sky regarding the channel brands is correct, in line with the marketing guidelines for the channels and communicating the key message priorities. • Management of all legal requirements for campaigns for promotional activity and competitions (both on and off air). • Ensure all activities are carried out cost effectively, efficiently and within budget. • Management of 1 direct report (marketing executive). • Briefing research agency and compile post campaign analysis and reporting. • Event management including briefing of venue branding, budget control and on-site direction. • Develop social media initiatives with agency and monitor results throughout campaign. • Presenting campaigns to head of department and executive level. • Build strong relationships with the channel teams including PR, Scheduling, Trading, Commissioning, Sky Media, Brand, Online and Promotions
•Assist marketing manager in ensuring all off and on-air campaigns deliver on time and to budget. Campaigns included: An Idiot Abroad 2, Treasure Island, Sinbad, Trollied, Mount Pleasant, Got to Dance 3, Stella, Spy, Moone Boy, Modern Family, The Simpsons, Hawaii Five-0. • Brand ambassador for all content helping to maximise all internal/external opportunities to drive engagement and awareness. • Manage business communications and all Sky 1 HD marketing approvals (including images, copy and branding). • Manage competitions/promotions with internal and external stakeholders. • Manage experiential activity for Glee.Season 3 with Sky Retail team. • Heart FM radio sponsorship team liaison across all pay TV entertainment channels. • Develop venue branding for Got to Dance 3/4 live final event and Diversity tour. • Manage Habbo gamification activity for Sinbad launch campaign. • Plan QR codes and augmented reality activity for press advertising.