Hi,
I am Nik, an Art Director & Designer with more than 10 years’ experience and a proven record of expertise in visual identity and creative leadership at global brands including Soho House, Meta, gestalten, Winkreative, The Sunday Times and Conde Nast. I spearheaded global projects – overseeing the creative direction for digital, editorial and branding deliverables, as well as art direction and concept development for film, photography and illustration.
IG @niklasjuli
Projects
- Humanity by OwkinCommissioned by Owkin, Humanity explores the many ways in which AI is transforming cancer research, diagnostic and care, focusing on the people driving this powerful technology forwards. As Creative Director on this project I developed the creative concept and design direction – from creating style templates and design guidelines, determining the art direction for photography and illustrations, managing the design, layout and print process, creating bespoke animations and brand assets as well as
- Hyundai – Roots and WingsRoots and Wings explores the life and work of Peter Schreyer, one of the most influential car designers of our time – creator of iconic cars of Volkswagen, Audi, Kia, and Hyundai. I played a key role in conception and developing the creative direction of this project – from formulating the art direction for photography, managing the design, layout and print process as well as formulating an app-based solution to access the content digitally. The confident, functional, yet visually driven design
- GROW by Meta (Facebook)Grow is a multi-channel thought leadership programme by Meta (Facebook), which aims to inspire and connect a global community of business leaders. As contributing Art Director, I assisted with elevating their programme from usual B2B content marketing. I worked on the quarterly design cycle from concept through to delivery, including layouts and content creation, art directing and commissioning illustration and photography and print production as well as translating it to digital touch-points. T
- Soho House - House NotesHouse Notes is the flagship print publication for Soho House members, designed to reflect the interests and passions of Soho House’s global creative community. Before it launched, I helped to develop the creative vision of House Notes by designing the overall look, the typographic hierarchy and by formulating the style of art direction for photography and illustrations. During my time as Art Director at Soho House, I have been art directing three monthly editions of the magazine – for the UK, Eu
- Soho House - Moving imageOn several occasions during my time at Soho House I partnered with the creative leads to help with the creative vision for sets and locations that give productions their look and feel – whether that was by drawing up storyboards, developing mood boards or creating the visual and typographic identity for each project.
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Projects credited in
Work history
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Contributing Art DirectorMeta Platforms, Inc.
London, United KingdomFreelance
I have been contributing Art Director of the quarterly title "Grow" by Meta (Facebook) for several design cycles since March 2019. GROW (known as Curated now) is a multi-channel thought leadership programme by facebook, which aims to inspire and connect a global community of business leaders. I managed concept developing through to delivery, including layouts and content creation, art directing and commissioning illustration and photography and print production as well as translating it to digital touch-points.
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Freelance Art Director and DesignerNiklas Juli
Sydney, AustraliaFreelance
Working as a freelance Art Director and Designer with a focus on brand design systems, visual identities, editorial design and art direction. Helping established global brands, startups, and individuals to define their design language and brand experiences.
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Skills
- Art Direction
- Photoshop
- Editorial Design
- Indesign
- Typography
- Graphic Design
- Creative Direction
- Directing Photoshoot
- Art Commissioning
- Art Production
Education
Bachelor of arts (BA) Honour, Graphic and Media Design, First-Class HonoursUniversity of The Arts London (UAL)
London, United Kingdom
BA (Hons) Graphic and Media Design is a well-respected course that builds on the rich heritage of graphic design education at LCC.
Teaching is innovative and encourages exploration of materials, media, and methodologies related to key subject areas, including social design, branding, information design, typographic media and communication environments.
The course addresses a growing need for designers who are original and divergent thinkers who can identify, analyse and solve communication problems.