Niklas Juli
Available

Niklas Juli

Art DirectorLondon, United Kingdom
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Niklas Juli
Available

Niklas Juli

Art DirectorLondon, United Kingdom
About me
I am an art director, designer and conceptual thinker with a strong focus on art direction in editorial design, photography, illustration and branding. My practice involves formulating editorial solutions, developing brand concepts, visual identities and digital worlds. IG @niklasjuli
Projects
  • GROW by Facebook
    GROW by FacebookGROW (known as Rise in the US) is a multi-channel thought leadership programme by facebook, which aims to inspire and connect a global community of business leaders. In collaboration with Studio Chapel, I have been contributing Art Director of the quarterly title since March 2019.
  • Soho House - House Notes
    Soho House - House Notes“House Notes is the flagship print publication for Soho House members, designed to reflect the interests and passions of the 80,000-strong global creative community. Before it launched in October 2016, I helped to develop the creative vision of House Notes by designing the overall look, the typographic hierarchy and by formulating the style of art direction for photography and illustrations. Ever since, I have been art directing three monthly editions of the magazine – for the UK, Europe and Nor
  • Soho House - Moving image
    Soho House - Moving imageOn several occasions during my time at Soho House I partnered with the creative leads to help with the creative vision for sets and locations that give productions their look and feel – whether that was by drawing up storyboards, developing mood boards or creating the visual and typographic identity for each project.
  • Dasein
    Dasein“This set of photographs incorporates the motifs of spatial circumstances to express the concept introduced by German philosopher Martin Heidegger to describe humans’ individual existences as “being thrown” into the world.”
  • The Ned newspaper
    The Ned newspaper“During my time at Soho House I had the opportunity to support The Ned’s communication and marketing team with art direction and design. One element of this was to help produce several issues of the quaterly broadsheet-style newspaper, which is published and distributed throughout The Ned.”
  • Cube
    Cube“Exhibited in South London, this spatial design project arose from key concepts that are shared between masochism and tomography. The installation evokes the ideas of domination, submission, boundaries, exploration, layering and invading by the design of an encasing black fabric that forms a shell and separates the inside from the outside. To enter, the participant must crouch – immediately displaying that the maze is in control. As they get deeper, the walkways get narrower, darker and more int
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Projects credited in
  • GROW by Facebook - Reverse Mentoring
    GROW by Facebook - Reverse MentoringEditorial illustration for an article about reverse mentoring culture in the workplace. art direction: Niklas Juli
  • Nicholas Brooke CEO of Sunspel for Soho House
    Nicholas Brooke CEO of Sunspel for Soho House
  • Soho House, House Notes, December 2017
    Soho House, House Notes, December 2017
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Work history
    Facebook logo
    Facebook logo
    Contributing Art DirectorFacebook
    London, United KingdomFreelance
    I have been contributing Art Director of the quarterly title "Grow" by Facebook since March 2019. GROW (known as Rise in the US) is a multi-channel thought leadership programme by facebook, which aims to inspire and connect a global community of business leaders.
    Soho House & Co logo
    Soho House & Co logo
    Art Director & Senior Graphic DesignerSoho House & Co
    London, United KingdomFull Time
    My current role sits within the creative team at Soho House & Co who are collectively responsible for all graphic design output within the business globally, such as producing print and digital collateral and branding as well as all films, photography and editorial design. My responsibilities include to manage art direction, design, copywriting and production of editorial projects such as our monthly event magazine "House Notes", our bimonthly publication "Around The Houses" and any other in-house publications. Art directing food, drink and interior as well as lifestyle photoshoots is another main responsibility of mine.
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Skills
  • Art Direction
  • Photoshop
  • Editorial Design
  • Indesign
  • Typography
  • Graphic Design
  • Creative Direction
  • Directing Photoshoot
  • Art Commissioning
  • Art Production
Education
    University of The Arts London (UAL) logo
    University of The Arts London (UAL) logo
    Bachelor of arts (BA) Honour, Graphic and Media Design, First-Class HonoursUniversity of The Arts London (UAL)
    London, United Kingdom
    BA (Hons) Graphic and Media Design is a well-respected course that builds on the rich heritage of graphic design education at LCC. Teaching is innovative and encourages exploration of materials, media, and methodologies related to key subject areas, including social design, branding, information design, typographic media and communication environments. The course addresses a growing need for designers who are original and divergent thinkers who can identify, analyse and solve communication problems.