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Graduated in 2005 with a Bachelor of Arts in graphic design from Universidad Jorge Tadeo Lozano where I simultaneously undertook numerous fine arts BA program classes. Since then I focus on brands, branding and the strategic thinking behind identity design. Following that purpose, I have participated in several courses and workshops in branding, for later pursue my dream in 2015 of performing a Master of Arts degree at the University of the Arts London, in Graphic Branding and Identity. With ten years of experience working in advertising agencies on traditional and digital marketing practices, implementing social media campaigns and graphic design; I have developed, managed and led projects for international brands by articulating, coordinating, planning and executing brand positioning strategies, based on research methodologies through design thinking. I fancy classic Sci-Fi films and literature, a wide range of music genres but especially 80’s new wave, and I have a strong passion for modern art as a profound source of inspiration.