A short term freelance contract, working on the agency's lead account, O2, to create content such as films and other creative assets that are seeded on their social platforms and dedicated Guru TV, to support various high profile campaigns. Worked closely with Editorial, Planning, Creative and Production teams in a reactive environment where the pace is fast and constantly changes.
Simply? put,? Content? Creation? &? Marketing.? I? managed? a? team? to? deliver? great? client? service? and? marketing? solutions? to? luxury? and? premium? brands? such? as? Unilever,? Canali,? Madina? Make? Up? Italy? and? Billionaire? Couture.? I? was? involved? in? developing? creative? content? such? as? story?telling? films? and? photoshoots,? which? were? then? activated? across? ATL? campaigns and? online? campaigns,? print,? digital? (websites)? and? social? platforms.? I? was? also? heavily? involved? in? Brand? Content? Strategy? for? Unilever?.
Managed and delivered loyalty programmes across email and mobile communications for LST and its clients (EE Mobile, ASOS, Mastercard). I managed a team to develop and implement marketing strategies to drive customer acquisition, retention and cross-sell inventories. I injected new, fresh-thinking into customer facing email templates and mobile comms for LST ensuring a high level of creativity and improving open rates. Also developed new brand identity for the organisation and was responsible for all web content creation for the business and it's clients.