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- Project lead on launching ‘Hidden Cities’ partnership between Google & the Financial Times, a digital first campaign that utilises Google technology (such as Google Cardboard for 360 film/Virtual Reality) and Financial Times editorial content through uncovering the best ‘hidden gems’ in cities. This collaboration was a first for both brands and is an ongoing project. The project also includes website development, DOOH, digital banners and print in multiple markets - Project lead on Google security campaign, a programmatic digital banner and contextual DOOH campaign - Management of 360 Android brand campaign which included TV, OOH, DOOH and standard, programmatic and rich digital media - Support to Head of New Business, a role that includes coordinating and running pitches as well as agency PR such as managing and producing a guest edit of an industry magazine - Support on Haig Club print shoot with David Beckham and BTS film Clients: Google, Android, New Business, Haig Club
- Tasked with re-launching a brand for an FMCG client, driving reappraisal in the financial sector with one of Australia’s largest banks, coordinating and participating in a successful pitch for Volkswagen/Skoda - Agency lead for a broad variety of multi-channel integrated campaigns from strategy to execution - Delivery and planning of digital projects including website development (from UX through to production), SEO, programmatic marketing, CRM and standard and rich digital media placements - Responsible for the day-to-day running of accounts as well as managing project delivery and financial performance - Built close and long lasting relationships with clients to develop effective communication strategies and creative briefs - A team leader and ongoing mentor to junior team members - Clients: Johnson & Johnson, Westpac, Volkswagen, Skoda, Gumtree
- Key support to Group Account Director on Vodafone brand-relaunch - Managing campaigns across TV, digital, radio, OOH & print - Working closely with media agency and agency partners - Implementing a new finance process to ensure the account is profitable - Clients: Vodafone, Kimberly Clark, The Iconic
Clients: Procter & Gamble, Bulla, Transport Accident Commission