Management of the brand’s communication, press and digital activities. Event management for key events such as the Haute Couture show in Paris. Licensing / partnership management. Supervision of agencies/partners. Content creation of reoccurring seasonal advertising and communication content (sales/press/retail/digital assets) Management of the fashion designers public appearances. Development of new business opportunities and partnerships.
PVH University – development of a 360 on- and offline learning platform designed to further develop the PVH employee’s performance, skills, knowledge and brand culture. Head of Sales & Retail Academy – development and facilitation of the strategic selling curriculum for global sales, retail merchandise and buying functions at Tommy Hilfiger and Calvin Klein. Event management of Calvin Klein and Tommy Hilfiger Store Manager meeting conferences for approx. 300 store managers each.
Manage all corporate and brand events from strategic concept development to on-site execution. Brand events include different formats such as store openings, product launches, brand introductions, press conferences, press junkets and personal appearances. Corporate events include global sales meetings, line openings, management meetings, Christmas parties and other incentives. Ensure global brand consistency in all events and communication initiatives
PR and account management for various fashion and lifestyle clients such as Tommy Hilfiger, Gucci and Hugo Boss. Communication strategy, event management, product launches,store openings and celebrity services. New business.