My name is Nisha Foo and I have just recently graduated from the University of Warwick with a BSc in Management. I was born in Malaysia, but when I was 14, I moved to Australia for 4 years and now I am based in London. I feel that having had such an international upbringing has definitely made me more open-minded and I would consider myself a third culture adult. If you ask my family and friends to describe me using three words, they probably would say that I am passionate, trustworthy and a hard worker! I am relatively easy-going and I'd like to think that I have quite a sociable/outgoing personality. Hence, this is why I feel that I am quite suited to be in the marketing/PR industry. Ever since I can remember, I have always gravitated towards fashion and I've always dreamt of working for this industry. From Sandro to Isabel Marant, and from Balenciaga to Dior, it is definitely an industry that only has the potential to grow rapidly and I want nothing more than to be a part of this sensational growth. During my spare time, I love to read and be active, whether it be to hit the gym or just to be in the outdoors and connect with nature. If it were up to me, I would travel as much as I can as it is the only thing you buy that makes you richer. Since attending university in London, I have grown to love everything about this city- the food, the people, the atmosphere. I can't wait to see what the future has in store for me.
I am currently working at Laura Ashley as a Marketing/PR Assistant. I mostly work in the offline promotion advertising sector of Marketing. My day-to-day tasks comprise of a wide variety. I essentially assist communication between the design team and the printing team, as well as to the other various sectors within Marketing. I have learnt how to write up creative project briefs, update the promotional calendar for the upcoming season, as well as managing ticketing. On a weekly basis, I am also in charge of booking any necessary press ads or email/sms ads. There is also a trade report written weekly whereby we analyse the company's progress as well as to research competitors' progress and to compare. I also assist in communicating any necessary design projects that the design team then has to mock up and I help to see that everything goes smoothly up until the final stage of printing. I report back to the Head of Marketing and assist her with any daily necessities.
I performed a summer internship with PwC whereby I was placed in the Tax Consultancy department. I was tasked with the responsibility of familiarising myself with the new GST system that was being implemented in Malaysia in order to be able to consult and prepare companies for the upcoming change. I worked very closely with Microsoft Excel throughout my three months in this internship. I also learnt how to approach and deal with high profile clients in a professional manner. Occasionally, I performed administrative work around the office.
I performed a summer internship with HSBC Bank whereby I trained under the Leading International Banking (LIB) Division as well as the Global Trade and Receivables Department. Here, I mostly analysed financial statements of companies as well as carried out market research to assist in the writing up of specific CARM reports. I was also responsible for performing industry analysis and picking out the specific industry trends. I was allowed to sit in on various client meetings to further understand relationship building and monitoring between HSBC Bank and their clients.
This company is the leading distributor of luxury professional haircare products in South East Asia. I trained in this company for three months as a marketing intern whereby I assisted in the branding and promotional activities of the various brands in Nekderx's portfolio. I had the opportunity to visit customers as well as suppliers, and this was my first proper insight into the world of marketing. In addition to that, I also engaged in admin work and worked very closely with Microsoft Excel and the company's sales database program.
Volunteered at this Salvation Army store every weekend whereby I helped to sort out any clothes/items/toys that have been donated through the week. I would choose the ones that were still in relatively good condition to be sold in our store. I would then put a tag on them, and display them accordingly in the store. Occasionally I also helped to man the checkout till. Here, I worked both the back and the front office.
The Betty Caldwell Award is an award given to the best student of the Presbyterian Ladies College during the year in recognition of the student