Nishma Robb

Marketing Director (Brand, Reputation and Ads), Google UK

London, United Kingdom
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Projects credited in

About me

As marketing director at Google UK, Nishma is responsible for Google’s brand, reputation, and industry marketing. Nishma has a number of accolades and awards on her desk of which she’s enormously proud. These include being selected Ad Age’s Woman to Watch in Europe 2018, being listed in the Campaign 2019 A-List, being one of the Drum’s Digerati and being tipped as a Trailblazer in the Campaign 2019 Annual. In 2016, she was recognised as one of the most influential and innovative people in the UK’s creative industry in the Hospital Club’s prestigious h100 awards, and is listed in the top BAME execs in the country. When she’s not looking after her twins or at work, you’ll find her in sparkly shoes dancing to Lizzo.

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  • Digital Marketing
  • Online Marketing
  • Digital Strategy
  • E-commerce
  • Marketing
  • Digital Media
  • Online Advertising
  • Marketing Strategies
  • Strategy
  • Mobile Marketing

People I’ve worked with

Companies I’ve worked with

  • TATE


    • Arts and Culture
  • The Socials

    The Socials

    • Design
  • D&AD


    • Design
  • The Drum

    The Drum

    • Marketing & PR

Work history


Marketing Director


Jun 2014
  • London, United Kingdom
  • Full Time
  • Marketing Director for Google and YouTube’s advertising products in the UK (marketing to our business customers)


Chief Marketing Officer


Aug 2012 - Apr 2014
  • London, United Kingdom
  • Full Time
  • iProspect, the largest UK digital performance media agency, acquired I Spy Marketing in Aug 2012. Responsibilities include leading a team of digital strategy experts that deliver client management and strategy for all iProspect or Aegis Group clients. Deliver a high level of client satisfaction by intimately understanding clients’ business objectives, providing strategic vision and successfully creating multichannel digital marketing plans to deliver success. Create digital marketing solutions to grow and improve ecommerce success for our clients.


Mar 2012 - Jul 2012
  • London, United Kingdom
  • Full Time
  • • Responsible for the overall client management and strategy, new business and marketing. • Delivered increased agency fee revenue from existing clients through implementing clear business growth strategy for each client via the creative utilization of all relevant digital marketing opportunities. • Lead brand promotion, thought leadership and debate for the agency in trade (digital media) and sector media (eg fashion and travel press). Regularly present at and host industry events.


Business Development and Marketing Manager

iSpy Marketing

Mar 2011 - Mar 2012
  • London, United Kingdom
  • Full Time
  • Driving growth for the agency by developing new business wins and marketing the business, its successes and expertise to digital marketers and business professionals. I Spy’s core digital marketing services are search marketing (both natural and paid), display/performance media, social media, mobile marketing and conversion optimisation. • Delivered new business revenue opportunities for the digital marketing agency. • Defined digital marketing solutions for prospective clients to maximise ecommerce success. • Delivered new account wins (Harrods, Joules, BrandAlley, Debenhams, Leon Max Studio, Shop Direct Group, PZ Cussons, and AXA) • Grew brand awareness for the agency and delivered our first in-depth sector report (Fashion – Digital Marketing) In recognition of the fast growth of the business, in Sept 2011 I Spy were listed number 6 in The Sunday Times Tech Track Fastest Growing Private Tech Companies. It was the highest listed digital media agency.


Jun 2010 - Mar 2011
  • London, United Kingdom
  • Full Time
  • Working with the team to raise further finance, launch the business and manage all online marketing. Vintage launched in October 2010, is the first, premium online platform to to sell 20th Century design and collectibles in a unique lifestyle context. The website provides a new opportunity for specialist dealers to increase luxury sales online and the concept unites the finest examples of collectible and rare design, fashion, classic motoring, memorabilia, wines and watches in one, intuitive, stylish website. My role encompasses developing the business and financial plan, creating a digital marketing strategy, advising on e-commerce and web usability as well as driving the strategy and approach for a second round of funding.


Apr 2005 - Jan 2010
  • London, United Kingdom
  • Full Time
  • Travelzest plc, is an acquisitive online specialist travel group, listed on AIM. As a small central team of three key executives, we successfully raised over £35 million capital in three years (a mixture of bank funding, private individuals and investor institutions), bought nine businesses and launched three new travel businesses. Achieved great success, not only in terms of acquisitions made, but also in the significant growth in revenue and profits of the acquired businesses following our management involvement. My key responsibilities were for the online distribution and marketing strategy of the group and in overseeing all start-ups. As an Executive Director of the business I was a key part of the acquisition and fund raising team.


Managing Director

Teletext Ltd

Oct 2004 - Feb 2006
  • London, United Kingdom
  • Full Time
  • Full P& L responsibility for the travel business division. Staff of over 100. • Managed media publishing service on all TV channels (analogue and digital) and online. • Led team to deliver content, marketing, technical delivery of the service, compliance and commercialisation. • Launched first-ever interactive service on Sky Digital, ITV and Ch4 on Freeview. • Led online development and launch of website and achieved business success of migrating the brand and business into an online, digital environment. • Established new digital commercial sales model (sale of performance media and affiliate marketing)


Sales Director

Teletext Ltd

Oct 2000 - Oct 2004
  • London, United Kingdom
  • Freelance
  • Responsibilities: Generating advertising revenue across all three sectors - travel, sport and finance. Manage and develop the sales team. Oversee all key client relationships. Ongoing development of the sales strategy for the business. During my leadership as Sales Director, increased annual turnover by over 50% and delivered significant profits. I grew the sales team from 20 to 45 and increased market reach in relevant sectors. Negotiated the largest (at its time) media-travel advertising deal with Airtours, valued at £15million.


Sales Manager

Teletext Ltd

Oct 1994 - Oct 2000
  • London, United Kingdom
  • Full Time
  • Rose through the ranks from sales assistant to Sales Manager in less than 6 years, delivering double digit growth in sales revenue from the travel and advertising industries.


Sales Executive

Teletext Ltd

Jun 1994 - Oct 1994
  • London, United Kingdom
  • Full Time
  • Responsible for classified ad sales in Marketing and Campaign magazines.



Jan 1991 - Jan 1994
  • London, United Kingdom
  • BA, Politics


Jan 1989 - Jan 1991
  • London, United Kingdom
  • Activities and Societies: Mathematics, Economics and History





  • Campaign Annual