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Nishma is the leader of marketing for Google and YouTube’s advertising products in the UK and also the Chair of Women@Google (a group originally founded by Sheryl Sandberg). Passionate about inclusivity and the empowerment of women, Nishma is on a mission to inspire girls everywhere with opportunities for future careers in technology and to also shift the way women are represented in all advertising and media. Nishma is a spirited marketing leader, a champion for diversity in business, and a regular keynote speaker. She is proud to have been listed as a 'Trailblazer' in the Campaign 2016 Annual, is in The Hospital Club's prestigious h100 2016 list as one of the top most influential and innovative people in the UK’s creative industry, and is recognised as one of the top 7 BAME execs in marketing as well as one of the top 10 women in B2B marketing. However, her greatest achievement is being a mother to her twins (followed closely by an impressive collection of shoes!).
Head of Ads Marketing
iProspect, the largest UK digital performance media agency, acquired I Spy Marketing in Aug 2012. Responsibilities include leading a team of digital strategy experts that deliver client management and strategy for all iProspect or Aegis Group clients. Deliver a high level of client satisfaction by intimately understanding clients’ business objectives, providing strategic vision and successfully creating multichannel digital marketing plans to deliver success. Create digital marketing solutions to grow and improve ecommerce success for our clients.
• Responsible for the overall client management and strategy, new business and marketing. • Delivered increased agency fee revenue from existing clients through implementing clear business growth strategy for each client via the creative utilization of all relevant digital marketing opportunities. • Lead brand promotion, thought leadership and debate for the agency in trade (digital media) and sector media (eg fashion and travel press). Regularly present at and host industry events.
Driving growth for the agency by developing new business wins and marketing the business, its successes and expertise to digital marketers and business professionals. I Spy’s core digital marketing services are search marketing (both natural and paid), display/performance media, social media, mobile marketing and conversion optimisation. • Delivered new business revenue opportunities for the digital marketing agency. • Defined digital marketing solutions for prospective clients to maximise ecommerce success. • Delivered new account wins (Harrods, Joules, BrandAlley, Debenhams, Leon Max Studio, Shop Direct Group, PZ Cussons, and AXA) • Grew brand awareness for the agency and delivered our first in-depth sector report (Fashion – Digital Marketing) In recognition of the fast growth of the business, in Sept 2011 I Spy were listed number 6 in The Sunday Times Tech Track Fastest Growing Private Tech Companies. It was the highest listed digital media agency.
Working with the team to raise further finance, launch the business and manage all online marketing. Vintage Seekers.com launched in October 2010, is the first, premium online platform to to sell 20th Century design and collectibles in a unique lifestyle context. The website provides a new opportunity for specialist dealers to increase luxury sales online and the concept unites the finest examples of collectible and rare design, fashion, classic motoring, memorabilia, wines and watches in one, intuitive, stylish website. My role encompasses developing the business and financial plan, creating a digital marketing strategy, advising on e-commerce and web usability as well as driving the strategy and approach for a second round of funding.
Travelzest plc, is an acquisitive online specialist travel group, listed on AIM. As a small central team of three key executives, we successfully raised over £35 million capital in three years (a mixture of bank funding, private individuals and investor institutions), bought nine businesses and launched three new travel businesses. Achieved great success, not only in terms of acquisitions made, but also in the significant growth in revenue and profits of the acquired businesses following our management involvement. My key responsibilities were for the online distribution and marketing strategy of the group and in overseeing all start-ups. As an Executive Director of the business I was a key part of the acquisition and fund raising team.
Full P& L responsibility for the travel business division. Staff of over 100. • Managed media publishing service on all TV channels (analogue and digital) and online. • Led team to deliver content, marketing, technical delivery of the service, compliance and commercialisation. • Launched first-ever interactive service on Sky Digital, ITV and Ch4 on Freeview. • Led online development and launch of website and achieved business success of migrating the brand and business into an online, digital environment. • Established new digital commercial sales model (sale of performance media and affiliate marketing)
Responsibilities: Generating advertising revenue across all three sectors - travel, sport and finance. Manage and develop the sales team. Oversee all key client relationships. Ongoing development of the sales strategy for the business. During my leadership as Sales Director, increased annual turnover by over 50% and delivered significant profits. I grew the sales team from 20 to 45 and increased market reach in relevant sectors. Negotiated the largest (at its time) media-travel advertising deal with Airtours, valued at £15million.
Rose through the ranks from sales assistant to Sales Manager in less than 6 years, delivering double digit growth in sales revenue from the travel and advertising industries.
Responsible for classified ad sales in Marketing and Campaign magazines.
Activities and Societies: Mathematics, Economics and History