Njoki Gitahi Design Director | The Dots

Njoki Gitahi

Design DirectorNew York, United States
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Njoki Gitahi

Design DirectorNew York, United States
  • Sparking a Conversation Around Policing in NYC
    (Excerpted from https://www.ideo.com/case-study/sparking-a-conversation-around-policing-in-nyc) New Yorkers experience policing differently depending on who they are and where they live. Some communities are patrolled; others are profiled. When your neighbors’ experiences are starkly different from your own, it can be almost impossible to understand their perspective. The New York Civil Liberties Union (NYCLU), a state branch of the ACLU, hoped to spark a dialogue around race and police tactic
  • Everyone, Everywhere
    Everyone, Everywhere Creating a non-profit design education organization to create more inclusive practices, process, and people within the profession of design. Find out more here
  • Your School, Your Choice!
    Choosing a public high school in New York City is an overwhelming process! It’s hard for any new student to make a decision about which of the more than 600 schools is the right one for them. But for recently arrived immigrant students and their families, there are even more barriers to enrolling in school. Resources to help with this process are hard to find and rarely available in languages other than English. Many students don’t know they have the right to ask for help in their language, and
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Projects credited in
  • Hit up my insta @TheSnowManLU
    Music artist
  • Championing Diversity: This Black History Month 2018, meet 100 creatives inspiring change
    Karen Blackett OBE Chief executive at MediaCom Karen Blackett OBE, is chairwoman of MediaCom and a widely admired leader in ad-land, known for infusing authenticity with success. Karen was the first businesswoman to top the Powerlist 100, champions her uncommon position as a senior black woman in the advertising industry and openly discusses her working-class, second generation immigrant roots when in conversation with press. Karen is a huge inspiration for diversity in the creative industry.
Work history
    Senior Design LeadIDEO
    New York, United StatesFull Time
    Njoki uses inspiring visual design to help people, teams, and organizations collaborate better, understand and express their unique purpose and value, and create innovative and accessible products, systems, and experiences for their audiences. At the core of her work is a desire to understand and express the tacit needs and behaviors that drive people. In her time at IDEO, Njoki has designed dynamic brands and user experiences for retail and academic clients, created interactive platforms for dialogue for public media and social justice organizations, and helped nonprofits and corporations envision the future of education and work. She believes in finding inspiration in unexpected places, failing early and often, and finding the fastest way out of her comfort zone. Prior to IDEO, Njoki worked as a rock collection manager at the American Museum of Natural History. She received her Bachelor of Sciences in Geology from Amherst College and an MFA in Graphic Design from Yale. She credits her experience in the sciences with informing the rigor and curiosity that drives her design process.
  • Typography
  • Strategy
  • Writing
  • Branding
  • Facilitation
  • Design
  • Consulting