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I am a recent BSc Business Management graduate from Queen Mary University of London with a background in Art and Design. I am hoping to start my professional career in the creative field, more specifically in the Marketing and Advertising industries.
This was another great opportunity obtained through ELBA which I was was working with the PR Guild and a Senior Consultant on a brief for our client - The Royal Docks Community School. I was able to tackle the brief, and pitching the marketing solutions to them, tending to their PR and marketing issues.
Working with three companies that gave us the opportunity to take on challenges as well as run our own campaign. We were put into teams and were part of a friendly competition in which my team won.
I was working alongside senior copywriters and designers and was heavily involved in brainstorming sessions, learning about how to tackle briefs, think creatively and adapt my ideas and words to the demographic and clients we are targeting. During my time there, I was able to publish my first ad, in which I helped design and write the copy and tagline for. It was a great learning experience and incredibly rewarding!
During my time at Queen Mary, I was able to shape my degree into the pathway that I wanted, which is based on the Marketing and Advertising industries. I was lucky to be able to study a variety of subjects that had prepared me and allowed me to learn more about the industries and the field I wanted and had always planned on going into.
Moving on from Art and Design, my other foundation degree from Queen Mary was different. But, it was there I discovered what I really wanted to do and set me in the right path to wanting to be a copywriter and work in the advertising industry.
Based in the London College of Communications, this degree was shaped around briefs and how we were able to test our creativity and how well we were able to communicate our ideas and pieces of work to the teachers as well as our fellow colleagues. Though I only spent one year there, I did benefit from being more confident about how to present and communicate my work.
Beside the mandatory classes, I was able to select other electives that I knew was going to help me once I reached university and was also able to pick two IB classes, in which I obtained my diploma alongside my high school diploma.