About me
I am an advertising professional with almost 10 years of experience in developing, producing & localizing campaigns for global and local brands including FMCG, automotive & charity. I have a passion for film & content, but have also immersed myself in digital initiatives.
Projects
- The Open University: Life-changing Learning campaignAmazing opportunity to work together with the charity organization, The Open University on a series of inspiring films (1 TV and 5 content) as part of an awareness campaign, where the heart of the idea was to show - via unique and incredible stories - how much people are capable of, reveal that untapped potential in a variety of people and eventually encourage them to change their lives through higher education and completing a degree.
Work history
Senior Account ManagerAMV BBDO
- London, United KingdomFull Time
The Open University
Amazing opportunity to work together with the charity organization, The Open University on a series of inspiring films (TV, content) & radios as part of their awareness & relevance campaigns.
• Creative development as well as managing the production with the agency producers to ensure that all assets including the different language / dialect variants are developed, produced and delivered based on the agreed scope of work, in the highest possible quality, on time and within the provided budget.
Mars Chocolate
Strategic Deployment Lead overseeing the ATL communications of more than 30 culturally diverse European markets on Snickers, Twix, Mars bar, Galaxy, M&M’s, Maltesers supported by an Account Manager.
• Implementation of centrally developed assets (TV, outdoor, promotional microsite) considering the local insights, requirements and environment.
• Creative & strategic consistency across the region achieved through a highly efficent & optimized WoW.
• Management of the localization processes led by the external versioning producer – timing and cost estimate development, script transcreation, VO casting, VO recording & mixing, on camera performer/music/local VO usage, picture localization, clearances and final local language film delivery.
• Gathering information about activity plans, timings and local needs in order for these to be considered during the creative development/production, to identify scale opportunities and for risk assessment.
• Origination role on Twix Europe & Eurasia in collaboration with the Regional Brand Director & the Marketing Vice President at Mars Chocolate.
The Work:
The Open University ’Learn’: https://www.youtube.com/watch?v=ktAnpf_nu5c
The Open University ’Rowing’: https://www.youtube.com/watch?v=iYQ1hkW_tEA
The Open University ’Stars’: https://www.youtube.com/watch?v=WprNL_61Pz0
The Open University ’Locked-in’: https://www.youtube.com/watch?v=H9TnUsXxsF4
The Open University ’Army’: https://www.youtube.com/watch?v=A0aIiPQbIbk
Account Executive
- Budapest, HungaryFull Time
Mondelēz International (Milka chocolate and biscuits, Sport Szelet)
• Local campaign developments & production with primary focus on TVCs.
• Coordinating the production of two films for internal use with shoots in 7 countries.
Ford (Fiesta, Focus, C-Max, Kuga, Mondeo, Transit, Ranger)
• Ownership of TV & print adaptation processes based on the central guidance & management of local campaign developments including production (radio, print, OOH).
• Building relationships with the regional hub in London.
The Work:
Milka Christmas without mistakes ’Ginger bread’ 20”: https://www.youtube.com/watch?v=j3bAZ4Z81f4
Milka Christmas without mistakes ’Christmas Lights’ 20”: https://www.youtube.com/watch?v=P2DgavuP76I
Say it with Milka ’Valentine’s Day’: http://umbrella.tv/work/COMMERCIAL/Milka_Chocolate_-_Valentine's_Day
+ Show more
Skills
- Account Management
- Client Service
- Production Assistant
- Advertising
- TV Commercials
- TV Campaigns
- Content
- Agency Communications
- Campaign Production
- Multi Language