Nuno Santos

CRM Executive

  • LocationLondon, United Kingdom



  • CRM
  • Loyalty Management
  • Strategic Marketing
  • Strategic Analysis
  • Loyalty Marketing
  • CRM Marketing
  • Loyalty Programs

Work history


CRM Executive

Pipindex Capital Markets

Sep 2014 - Jan 2015
  • CRM project development and prime database segmentation Administration of the Affiliate module


CRM & Loyalty Executive

Sands China

Feb 2013 - Jul 2014
  • Responding directly to both Director and VP of Loyalty Marketing Department - Oversaw the Retail segment as part of the loyalty club successful expansion across proprietary resorts and trough external partnerships on the APAC (Asia-Pacific) market, bringing aboard over 200 new in-property outlets. - Performed CRM programme data analysis in order to track and identify KPI´s and others. - Developed and engaged partners on ATL and BTL marketing campaigns for the retail project by a loyalty programme and through different channels targeting specific customer segments: focus on the use of EDM´s, SMS blasts, and Telesales for diverse markets such as China, HK, Japan and further.




Imperial College London

May 2014 - Jun 2014
  • Summer Programme


International Business Management

Kingston University London

Jan 2011 - Feb 2012
  • Master - International Business