Work history
CRM Executive
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CRM project development and prime database segmentation
Administration of the Affiliate module
CRM & Loyalty Executive
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Responding directly to both Director and VP of Loyalty Marketing Department
- Oversaw the Retail segment as part of the loyalty club successful expansion across proprietary resorts and trough external partnerships on the APAC (Asia-Pacific) market, bringing aboard over 200 new in-property outlets.
- Performed CRM programme data analysis in order to track and identify KPI´s and others.
- Developed and engaged partners on ATL and BTL marketing campaigns for the retail project by a loyalty programme and through different channels targeting specific customer segments: focus on the use of EDM´s, SMS blasts, and Telesales for diverse markets such as China, HK, Japan and further.
Skills
- CRM
- Loyalty Management
- Strategic Marketing
- Strategic Analysis
- Loyalty Marketing
- CRM Marketing
- Loyalty Programs
Education
Finance
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Summer Programme
International Business Management
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Master - International Business