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Creative and driven First Class Honours Fashion Buying and Marketing graduate and communications industry professional with an extensive knowledge of the digital marketing sector. Experience managing social media platforms (from content creation to calendar management and analytics) and building online communities of loyal users whilst improving user experience. Additional experience conducting market research, generating PR materials and working within the retail industry. Adept in self-management and also accustomed to working as part of a team across many divisions, communicating daily with events, PR, sales and marketing teams.
Supporting the community team, taking the lead on creating engaging content, executing social media strategy and managing the thousands of photos that are uploaded to the platform every day. This role also included: • Managing and proactively engaging with the platform’s vibrant online community to create a friendly user experience • Handling professional reviews and customer support • Assisting in events • Analyzing social media statistics and competitor activity to consistently develop the social media strategy - increasing engagement, growing user numbers and innovating Houzz’s approach to online marketing.
Being proactive in making the right contacts to help further the success of a boutique fashion and lifestyle PR agency. This role also involved: • Creating and scheduling weekly social media content and monitoring all online social channels • Writing and updating the blog weekly • Blogger outreach • Maintaining influencer and celebrity databases • Media monitoring and collating press coverage • Compiling competitor analysis and discovering new opportunities within the fashion industry by staying up to date with all media channels and industry news, events and reports
Working within Paul Smith's European flagship store (Mayfair): Delivering a premium service whilst building relationships with customers using CRM systems.
Working within a dynamic and fast placed agency to support PR teams with showroom management, sample management and media monitoring whilst communicating with clients.
Working solely with luxury brands internationally in order to create tailored PR strategies to improve their customer outreach and global recognition. This role also involved: • Writing press releases • Staying in regular contact with the UK and International press • Building relationships with some of the UK's most successful independent and department stores such as Harrods and Selfridges
Assisting in a start-up brands seasonal marketing content including social media content writing, website design, discovering inspirational media and networking with other companies and influencers for possible collaborations.
Building awareness and loyalty of the brand by initiating fresh and relevant marketing strategies based on the brands values and goals. This also included building relationships with relevant bloggers, influences and artists to help drive Fatherduck’s online presence.
Working as a member of staff within DeMontfort University as part of a paid 6 month placement, developing interpersonal communication skills by: • Coordinating meetings between departments • Scheduling promotional events • Presenting information back to other members of staff using IT software • Creating multimedia and written content to help promote DeMontfort University’s Fashion Buying courses
Collecting and analysing data by conducting qualitative and quantitative surveys, monitoring consumer behaviour and preferences, evaluating competition and investigating market activity. Typical responsibilities included: • Liaising with other team members via face to face meetings, email and telephone • Writing detailed reports and presenting results using statistical software to manage and organise information • Social media monitoring - Working on live projects to monitor various retailers’ social media presence and the effect this has on consumer interaction, brand awareness and brand loyalty • Using data inputting software such as Excel to systematize numerical information, offering commercial insight into past, current and future trends
Visual merchandising, initiating and implementing promotional strategies whilst building and maintaining customer relationships through networking.
Working within a fast-paced retail environment as a personal shopper, offering styling advice and fitting services whilst supporting all team members. Responsibilities included: • Visual merchandising • Liaising with other stores to manage inventory and communicate consumer spending pattern and trends.
Fashion Buying and Marketing