About me
Creative and driven First Class Honours Fashion Buying and Marketing graduate and communications industry professional with an extensive knowledge of the digital marketing sector. Experience managing social media platforms (from content creation to calendar management and analytics) and building online communities of loyal users whilst improving user experience. Additional experience conducting market research, generating PR materials and working within the retail industry. Adept in self-management and also accustomed to working as part of a team across many divisions, communicating daily with events, PR, sales and marketing teams.
Work history
Community Content Coordinator
Supporting the community team, taking the lead on creating engaging content, executing social media strategy and managing the thousands of photos that are uploaded to the platform every day. This role also included:
• Managing and proactively engaging with the platform’s vibrant online community to create a friendly user experience
• Handling professional reviews and customer support
• Assisting in events
• Analyzing social media statistics and competitor activity to consistently develop the social media strategy - increasing engagement, growing user numbers and innovating Houzz’s approach to online marketing.
Junior PR Executive
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Being proactive in making the right contacts to help further the success of a boutique fashion and lifestyle PR agency. This role also involved:
• Creating and scheduling weekly social media content and monitoring all online social channels
• Writing and updating the blog weekly
• Blogger outreach
• Maintaining influencer and celebrity databases
• Media monitoring and collating press coverage
• Compiling competitor analysis and discovering new opportunities within the fashion industry by staying up to date with all media channels and industry news, events and reports
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Skills
- Fashion
- Events
- Marketing PR
- Blogs
- Consumer PR
- Social Media Marketing
- Web Content
- Communications
- Relationship Management
- Excel
- Photoshop
- Powerpoint
- Word
- Customer Service
- Content and Media Writing
Education
Fashion Buying and Marketing (first Class Hons
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Fashion Buying and Marketing