Oihane Mugica

Oihane Mugica

Bachelor degree in Advertising, PR and Fashion CommunicationSpain
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Oihane Mugica

Oihane Mugica

Bachelor degree in Advertising, PR and Fashion CommunicationSpain
About me
I am a fashion, cosmetics, arts and lifestyle passionate. I'm interested in luxury, sustainability, events along with marketing and PR communications. I'm organised, perfectionist and with eye in details. I've multi-tasking, resolutive and analytical skills. I also have the capacity to work in group and in a fast-paced environment.
Work history
    O
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    Online marketing and Social Media producerOtaduy
     - Barcelona, SpainInternship
    Digital marketing campaigns' analysis using Google Analytics. Editorial shooting send-offs to the media (blogs, press). Support in editorial photo shoots.
Skills
  • Mail Chimp
  • Wordpress
  • Microsoft Office
  • Google Analytics
  • Hootsuite
  • Canva
  • Piano
Education
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    Fashion Content Marketing, Online CourseCentral Saint Martins (UAL)
     - London, United Kingdom
    With this course I am able to: -Define clear marketing objectives, and undertaken targeted market research that will help you to reach realistic goals -Use techniques to reach new audiences or retain current customers -Create innovative and effective fashion content across off and online marketing channels -Develop an understanding of how content marketing sits alongside social media, PR and traditional marketing activities
    Central Saint Martins (UAL) logo
    Central Saint Martins (UAL) logo
    Short Course: Cool Hunting FashionCentral Saint Martins (UAL)
     - London, United Kingdom
    With this course I am able to: By the end of this course you will be able to; -Identify and summarize trends -Use street style to find trends -Use fashion media (books, websites, magazines, etc.) to identify and research trends -Understand how fashion media influences current trends -Interpret fashion as a response to contemporary culture -Understand how cultural influences (art, galleries, museums etc.) impact fashion trends -Develop a unique fashion trend proposal -Present a fashion trend findings to a group in a coherent and professional way
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