I’m a multidisciplinary Creative Director / Art Director. Born under Soviet take over in the Eastern Block and raised by the quick witted international minds of Central St Martins faculty’s best. Now I call London my home. I’ve started my career apprenticing under Alexander McQueen in his studio in Angel. And I’ve tried my hand at design working for the wonderful Moving Brands, before transitioning into advertising. Fallon was my first family away from family. I’ve spent over five years working and learning with them. I moved to Sydney in 2012 where I’ve worked for The Monkeys. We made a lot of fun stuff together. And we won a few awards too. Then London called - and I had to move back. Since then I’ve worked for a variety of big and small agencies, creating a handful of intricate and wondrous work for brands with deep pockets and no pockets at all. I enjoy a challenge and I believe that anyone can make good work. All you need is a nice idea and a hell of a lot of effort. Luckily, I can do both.
- No More Cutting'No More Cutting' is a project to raise awareness of female genital mutilation. In some parts of the world stereotypes have created the idea of "normal" and "preferred" female genitalia. Some women choose to cut themselves to fit this distorted image of normality, when in reality normality comes in many shapes and forms. We must encourage women to be proud and celebrate the diversity and uniqueness of the natural female form and not be pressured to change.
- Samsung Bedtime VR StoriesSamsung Bedtime VR Stories is a new kind of storytelling platform. We pushed the boundaries of VR using VOIP (Voice Over Internet Protocol) technology to create a truly social environment that encouraged natural interaction and enabled parents and children separated in the real world to be united in a virtual one.
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Projects credited in
- O2 MusicIn February 2019 I was brought into the fold of an agency called Just So to help come up with a creative concept for an O2 Music pitch which would engage with the infamous gen-z, whilst highlighting the importance of live music. However instead of playing it safe I asked Just So why don’t we go big. Why don't we pitch in their own music content platform that champions up and coming music talent. We pitched it. We Won It. This is O2 Music.
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- Art Collection
- Art Direciton
- Creative Arts