I am a graphic designer and art director with strong conceptual thinking and over 10 years experience working across branding and advertising for global top brands such as Nike, Virgin Atlantic, Adidas, Google, Channel 4 and Coca Cola.
I graduated in Visual Communications at the Basel School of Arts in Switzerland, where I focused on thorough understanding of visual language and typography in the Swiss tradition, before moving to London and starting my career across some of the best creative agencies in the field.
I also worked as independent art director and designer and produced branding work, design and visual concepts for a range of clients in the cultural sector, including Centre of Art and Arts Theory of the Zürich University and is also Zürich University of the Arts.
Projects
- Lagonna Mall - FIFA Worldcup campaignTaking inspiration from Russian avant-garde design, Soviet Union aesthetic and traditional Russian crafts, this campaign was developed with the team at James Branding for Lagoona Mall (Doha) to promote football screenings during the championship that took place across Russia in Summer 2018.
- Paper fashionPaper fashion is an experimental project that evolved in a hand craft design workshop. I developed a vocabulary of letters and forms, transforming the theme into visual language. I worked only with white paper to accentuate the soft shadow-tones created through the folds.The creation was led by a concept: I used the same format and size of paper for each form, and used the whole sheet without cutting anything away. Through this frame set, a rich yet cohesive set of designs evolved in a quick experimental process.
- taZ New Years cardGiven an opportunity to work with beautiful performance imagery I wanted to transfer the idea of dance formation into the design. I experimented with the typography to create a dynamic composition combining the dancers and the numbers of the new year. As a result beyond being just ciphers an impression of jumping into, around, and withing the year 2016 arised - and that is a great feeling to have starting a new year.
- Zurich Dance Academy RebrandZurich Ballet Academy (department of the Zürich University of the Arts) is a prestigious dance school that offers classical training with a modern influence. I created a strong and modern re-branding, combining clear typography and effective use of colour. The idea of purity in dance was supported through a brave use of the gradient. This re-brand provides an eye-catching and fresh look, which clearly distinguishes taZ from its competitors. Following its successful launch I was asked to apply the new design to the company's entire visual portfolio and continue to act as art director and designer for taZ. Throughout the year we created a range of brochures, flyers and print ads.
- gr.ol brand identitygr.ol (for Gromova Olga) was the brand identity for my studio back in Switzerland. It aimed to communicate my passion for unconventional print design and demonstrate my interest in experimenting with physical forms and materials. I designed an identity with the folded corner as a core element: It reveal the two different coloured sides of the paper and was also part of the envelope design. The corner is fastened with a small round sticker which itself is part of the logo.
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Work history
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Freelance Designer and Art Director(Various)
London, United KingdomFreelance
Freelance designer and art director including:
Design agencies:
Accept & Proceed, London
Clubhouse Studios, London
Bulletproof, London
Wildhorse Design, London
James Branding London / Dubai
Forth Studio, London
Advertising, Creative and Communications:
Gravity Road, London
RKCR, London
Practical Dreamers, London
Black Sun London / Singapore
Exposure, London
Smithery, London
Also Independent designer & art director for a range of clients in the cultural, art- and lifestyle sector.
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Senior Designer and Art DirectorFos.to
- Zürich, SwitzerlandFull Time
Senior designer leading the team in branding and advertising in a small agency
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Skills
- Branding
- Print Design
- Concept
- Design
- Design Thinking
- Ideation
- Creative Art Direction
- Creative Stragegy
Education
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Interdisciplinary art and DesignZHdK (University of Arts Zürich)
- Zürich, Switzerland
Pre-course: Digital Media and Design
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Bachelor of Arts (BA) Basel School for Design
- Basel, Switzerland
The Basel School of Art is a reputable design and art school with a strong tradition in graphic design and typography. I have finished a Bachelor Degree in Visual Communications.