A skilled marketeer who possesses extensive branding and marketing experience. Currently working across flagship BBC One & BBC Two channels Demonstrates a high level of marketing expertise and strong commercial acumen with a comprehensive understanding of organisational processes and management procedures.
Working across BBC One and BBC Two. Responsible for flagship campaigns such as The Apprentice and Children in Need, also working to support strategic projects across the television genre. I have developed campaigns for high profile programming such as Louis Theroux and quickly built strong working relationships with a range of commissioners. ? Identified an underserved audience growth opportunity for The Apprentice delivering a disruptive mobile first campaign to engage this audience in new media spaces ? Worked to streamline the strategic marketing approach to Children in Need campaign, setting clear objectives and measures to deliver results ? Established a strong digital support plan for BBC Two
• Management of the design, development and delivery of campaigns for both Lloyds & Bank of Scotland brands. • As part of the campaign team within Brands & Marketing responsible for the timely planning, development and delivery of integrated communications campaigns to support achievement of business and brand objectives. • Delivery of both ATL & DM campaigns for the group brands
Joined M&S on their flagship graduate scheme. Within my marketing role utilised customer insight and market data to champion the brand and target customers with marketing campaigns and initiatives across the fresh food cluster of business. From ATL to POS – responsible for delivering groundbreaking through the line marketing campaigns on time and on budget to meet a complex range of KPI’s
BBC News WW1 Campaign