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I’m a passionate and skilled marketeer who possesses comprehensive brand and marketing experience from a range of blue chip organisations. I work to achieve excellence at all times, combining strategic thinking with operational delivery and I’m able to challenge the norm and deliver disruptive marketing campaigns. Strong commercial acumen allows me to identify and work to a clear set of KPI’s.
As Brand Manager, I am responsible for two diverse channel brands, Movies24 in the UK and Studio Universal in South Africa. Liaising with a wide range of stakeholders across a multinational business, my role involves developing the marketing strategy, executing 360 campaigns, and managing all social media and digital strands for the two brands.
Working across BBC One, BBC Two and BBC News, I was responsible for shaping strategic marketing plans and delivering high profile campaigns, Including The Apprentice and Children in Need. I worked alongside a variety of stakeholders in order to achieve innovation and deliver positive results, including a mobile first campaign for The Apprentice.
My role involved managing the design, development and delivery of through the line campaigns, including a smarter banking campaign which had a lower than average CPE with a strong CTR. I worked with numerous stakeholders, including leading media and creative agencies, and was also responsible for campaign media plans and budget management.
After gaining a role on the M&S graduate scheme within this role, I utilised customer insight and market data to champion the brand and target consumers. From ATL to POS, I was responsible for delivering groundbreaking through the line marketing campaigns on time and on budget, in order to meet a complex range of KPI’s across the fresh food business. I worked to launch the ‘Cook with M&S’ initiative, which delivered strong incremental sales.
BBC News WW1 Campaign