About me
An innovative and skilled marketing leader with global brand and marketing experience from renowned organisations. Possessing a unique skillset with expertise in constructing effective marketing strategy, delivering cutting-edge campaigns, and leading teams to success in both B2B and B2C environments.
Work history
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T
Marketing Lead - Strategic AlliancesTanium
- London, United KingdomFull Time
Led the relationship with strategic GSI alliance partners including PwC and EY, responsible for all GSI go-to-market strategy and output across the EMEA region for Tanium. Worked with senior leaders at these firms, to develop innovative go-to-market strategy at a European wide level to drive growth and revenue for alliance partners.
- Built investment case and managed the first Tanium EMEA paid digital advertising campaign, proved a direct link between this activation and closed pipeline worth in excess of $500k.
- Developed a multi-million dollar pipeline, 1000 MQLs and reached over 500k IT decision makers for our EY alliance using a range of digital lead generation techniques across EMEA.
- Developed the first cross border propositions with PwC in Central Europe and combined this with Microsoft integration to launch the highest performing digital webinar at our recent Converge conference.
- Developed strong and trusting relationships with senior equity partners at alliance firms across EMEA, enabling them to build their personal brands via thought leadership creation. These digital assets were the highest performing content that year.
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F
Head of Marketing - CyberFTI Consulting
- London, United KingdomFull Time
Responsible for all Cybersecurity marketing output across the EMEIA region for FTI Consulting. Engaging with regional and global business leaders to develop brand strategy, execute campaigns and generate revenue, by leveraging innovative thinking and developing brand strategy in a nascent environment.
- Worked in a start-up environment to build a multi-million-pound Cybersecurity professional services business within the space of one year.
- Recruited and built a small team of talented marketeers across EMEA to launch the brand and build a seven-figure pipeline.
- Directly worked on client bids, helping to improve close rate by 25% and created direct links to bid pipeline from MQLs generated via marketing campaigns.
- Launched paid media and digital content e.g. podcast series globally. Reached in excess of one million IT decision makers with FTI Cybersecurity content within the first year.
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Skills
- Advertising
- Digital Media
- Events
- Marketing PR
- TV
- Branding
- Promotions
- Brand Management
- Internet Marketing
- Marketing Strategy
- Social Media Marketing
- Environment
- Communications
Education
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M
MBAMarketing Week Mini MBA
- London, United Kingdom
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C
DiplomaChartered Institute of Marketing
- Cookham, United Kingdom
ACIM
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