Oliver Davis

Senior Marketing Executive

  • LocationMaidenhead, United Kingdom

About me


A skilled marketeer who possesses extensive branding and marketing experience. Currently working across flagship BBC One & BBC Two channels Demonstrates a high level of marketing expertise and strong commercial acumen with a comprehensive understanding of organisational processes and management procedures.



  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • TV
  • Branding
  • Promotions
  • Brand Management
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Environment
  • Communications

Work history


Senior Marketing Executive


Mar 2014
  • Working across BBC One and BBC Two. Responsible for flagship campaigns such as The Apprentice and Children in Need, also working to support strategic projects across the television genre. I have developed campaigns for high profile programming such as Louis Theroux and quickly built strong working relationships with a range of commissioners. ? Identified an underserved audience growth opportunity for The Apprentice delivering a disruptive mobile first campaign to engage this audience in new media spaces ? Worked to streamline the strategic marketing approach to Children in Need campaign, setting clear objectives and measures to deliver results ? Established a strong digital support plan for BBC Two


Assistant Marketing Manager

Lloyds Banking Group

Sep 2013 - Mar 2014
  • • Management of the design, development and delivery of campaigns for both Lloyds & Bank of Scotland brands. • As part of the campaign team within Brands & Marketing responsible for the timely planning, development and delivery of integrated communications campaigns to support achievement of business and brand objectives. • Delivery of both ATL & DM campaigns for the group brands


Brand & Marketing Executive

Marks Spencer PLC

Aug 2010 - Sep 2013
  • Joined M&S on their flagship graduate scheme. Within my marketing role utilised customer insight and market data to champion the brand and target customers with marketing campaigns and initiatives across the fresh food cluster of business. From ATL to POS – responsible for delivering groundbreaking through the line marketing campaigns on time and on budget to meet a complex range of KPI’s



Business Administration 2:1

University of Portsmouth

Aug 2007 - Jun 2010
  • 2:1



Gold Promax


  • BBC News WW1 Campaign