Projects
- My FootprintI worked on a project where we created a challenge-based app for WWF. The idea is for people to download and complete small everyday challenges that add up to something big – helping to save our world. This project is now live and available to download from the App Store. https://apps.apple.com/gb/app/my-footprint/id1511495059
Work history
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Digital copywriterVirgin Media
London, United KingdomFull Time
CopywriterRufus Leonard
- London, United KingdomFull Time
During my time with Rufus I worked with a variety of clients, each one expanding my skill set further.
• The Gym Group – Worked with the UX team to create a chatbot as a robust alternative to their existing call centre. Whilst on retainer for them, I wrote copy for their FitQuest machine and worked on their site’s overall copy which included UX content.
• British Gas – Worked on both the brand and the other sub-brands under the Centrica umbrella including:
Local Heroes – Contributed to the guidelines for a brand toolkit and helped complete the project.
Centrica – Worked on the introduction to the guidelines and the TOV section, the definitions for the principles and the introductory copy for the brand devices.
Frontify – Within the online platform for guidelines, I worked on phase two of the project looking at the Visual Identity section.
Writing Tool – Something British Gas are developing to help writers create content in the brand’s TOV – with each new development of the tool I tested it to measure its capability.
Empathy – Looking through British Gas’s brand guidelines to identify areas where empathy could be improved. Working with the British Gas team I also created a before and after for each of their communications to their customers to show other writers exactly how to use empathy.
• esure – they wanted a digital refresh for both esure and Sheila’s’ Wheels. I worked on the best practise examples for both brands.
• Royal Mail – Working to time-scaled budget, I collaborated with the head of copy to re-write as many product descriptions as we could to give the language a modern feel. In total rewriting over 500 pieces of content.
• London Stock Exchange Group – I worked on two projects, Internal Mobility and the HR Narrative. Internal Mobility involved creating headlines to persuade employees to move and develop their careers within The Group instead of leaving once they collected their bonuses – and a roadmap to help HR implement these messages over 12 months.
The HR narrative involved creating a messaging matrix covering the key touch points for LSEG employees to encourage progression and development throughout their careers within The Group.
• WWF – Created a challenge-based app called ‘My Footprint’ for WWF. The idea is to continually complete small challenges which all add up to make a big difference to our world. I created push notifications, wrote UX copy and supported the creation of the challenges.
• Rufus Leonard – Internally worked on blog posts, proofread and ghost-written articles for senior figures in the agency. Case studies to showcase the agency’s work, completed award entries and worked with designers to create posters for our social events.
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Skills
- Creative Writing
- Commuications
- Copywriting
- UX Copy
- Blogging
- Editing Copy
- Wordpress
- Squarespace
Education
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Bachelor of Arts (BA) Keele University
- Stoke-on-Trent, United Kingdom
Studied Philosophy and Film.
Worked for Concourse Magazine - writer and editor of TV and Film section.
Kube Radio - presenter and host.