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A freelance Integrated Designer and Art Director who solves commercial problems across creative, branding and advertising briefs. I create compelling brand propositions and identities and deliver across digital, print, packaging and activation. Brands I have worked with: Disney, Emirates, Deliciously Ella, Pantone, Wall Street Journal, Google, Dow Jones, Dixons Carphone, EY, The National Gallery, Black+Blum, Eames, Raymond Blanc, Bookman and Punch Foods.Locked Pro Plan feature
I help Japanese businesses identify opportunities within the UK and vice versa. I find respective audiences and guide creative projects. Responsibilities include: • Japanese Market trend research: Fashion, User Behaviour, Food Retail and Interiors. • Inbound market consultant: Helping Japanese businesses identify their market in UK. • Outbound market consultant: Helping UK businesses identify their market in Japan. • Re-design existing company propositions to cater for UK audience. • Trend research and forecasting presentations. • Helping UK businesses transition into Japanese market and highlighting key blockers and opportunities.
Mendelian is genetics startup based in Imperial College, London developing an online tool for doctors that assists the diagnosis of diseases, based on a patients genes. Responsibilities include: • Lead design and branding • Designing brand guidelines and toolkits • Implementing brand visuals accross all key communications • Designing investor and pitch decks (Google Slides) • Assisting with collection and understanding of user requirements • Providing UX/UI recommendations for the development of Mendelian online tool
Impact Four aims to deliver brand and marketing campaigns that encourage advocacy and brand love along the shopper journey. I was tasked with rebranding a well known range of FMCG shampoo & conditioners for the US market, later be sold throughout Walmart. Responsibilities included: • Packaging Concept Creation • Concept Development • Working to strict overseas deadlines • Producing iterative concepts • Brand Positioning Matrix
Human Innovation are a business growth and innovation consultancy. Responsibilities included: • 115p innovation proposal presentation for a large chain of hotels • Working with strategists to convey design language accross the deck
Responsibilities included: • Expedia: Updating brand presentations to align with brand guidelines. • Cadbury: Art working campaign work.
Kids Industries are a full service marketing agency that help make family targeted brands stronger by delivering award winning Insight, Strategy and Content. Responsibilities included: • Developing brand hierarchy and toolkit for national children's TV channel in Doha (jeemtv.met) • Applied to TV blocks, Idents, outdoor and printed media. • Working with project manager, producers and creative directors to tight deadlines accross two different timezones.
Grey London is one of the ten largest advertising agencies in the world, and is an open, ambitious collision of almost 500 people working in London's Hatton Garden. Responsibilities included: • Brand/Product concept development. • Working with a creative pair, account managers and a design director to quickly iterate/dismiss design ideas.
Bow & Arrow is a growth consultancy who create profitable propositions for their clients - Designing, commercialising and delivering new products, services and experiences. Responsibilities included: • Working alongside strategists to create a compelling brand proposition for an internal non profit project. • Designing various internal comms for Wall Street Journal, Dow Jones, Carphone Dixons and Google.
Industrial Design is a highly visual and people-centred discipline that requires the creativity and vision to produce innovative product solutions to real problems. Understanding and working with people and driving innovation through this process are at the heart of much of the course. Developing knowledge and abilities in areas such as styling, manufacturing, business, sustainability, materials and technology are essential components of the course. Knowledge and skills are gained in sketching, CAD, rapid prototyping, product styling, brand awareness, user-led innovation, materials/processes, the development/ communication of ideas, ergonomics, sustainable design, techniques of planning, and the production of models, prototypes and finished artifacts.