About me

I am a Graphic Designer and Art Director who helps businesses communicate clearly to their customers through effective commercial design. Brands I have worked with: Disney, Emirates, Deliciously Ella, Pantone, Wall Street Journal, Google, Dow Jones, Dixons Carphone, EY, The National Gallery, Black+Blum, Eames, Raymond Blanc, Bookman and Punch Foods.

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Projects

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  Hugo Hardy ArchitectsHugo Hardy is UK based Canadian Architect whose work is influenced by his time in Nova Scotia. Expression of an Architect showcases projects throughout the first ten years of practice, marking a milestone in the development of his Architectural thinking.
• YouMeCarYouMeCar enables you to own a car with friends, family or neighbours and split the subscription between the group, saving money, cutting costs - and waste.
• Volvo KaffeWorking with the advertising agency GREY London, Volvo Kaffe was created around the Swedish concept of 'Fika'. A moment in the day to celebrate the every day over a coffee.
• PlutoBrand Identity
• CharterSyncCharterSync is the new revolution for air cargo charters. The only digital tool in the world that can locate and calculate suitable aircraft for immediate Go-Now charters in a matter of minutes, straight from any device.
• Disney - Brand Innovation & Product DesignInterlocking cups and plates for Disney It's A Small World. Designed under Whitbread Wilkinson license.

Work history

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Design ConsultantOM_D
Jun 2016JapanFull Time
I help Japanese businesses identify opportunities within the UK and vice versa. I find respective audiences and guide creative projects. Responsibilities include: • Japanese Market trend research: Fashion, User Behaviour, Food Retail and Interiors. • Inbound market consultant: Helping Japanese businesses identify their market in UK. • Outbound market consultant: Helping UK businesses identify their market in Japan. • Re-design existing company propositions to cater for UK audience. • Trend research and forecasting presentations. • Helping UK businesses transition into Japanese market and highlighting key blockers and opportunities.
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Product DesignerMendelian
Feb 2016London, United KingdomFreelance
Mendelian is genetics startup based in Imperial College, London developing an online tool for doctors that assists the diagnosis of diseases, based on a patients genes. Responsibilities include: • Lead design and branding • Designing brand guidelines and toolkits • Implementing brand visuals accross all key communications • Designing investor and pitch decks (Google Slides) • Assisting with collection and understanding of user requirements • Providing UX/UI recommendations for the development of Mendelian online tool

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Skills

• Fashion
• Advertising
• Art Direction
• Design
• Creative
• Illustrator
• Indesign
• Photoshop
• Brand Alignment
• Japanese
• Brand Image
• Brand Creative Strategy
• Consumer and Brand Profiling
• Branding Corporate Identity Typography Logo Design
• 360 Branding
• Brand Layout
• Presentation Design
• UX

Education

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BA Industrial DesignLoughborough University
Jul 2009 - Mar 2013Loughborough, United Kingdom
Industrial Design is a highly visual and people-centred discipline that requires the creativity and vision to produce innovative product solutions to real problems. Understanding and working with people and driving innovation through this process are at the heart of much of the course. Developing knowledge and abilities in areas such as styling, manufacturing, business, sustainability, materials and technology are essential components of the course. Knowledge and skills are gained in sketching, CAD, rapid prototyping, product styling, brand awareness, user-led innovation, materials/processes, the development/ communication of ideas, ergonomics, sustainable design, techniques of planning, and the production of models, prototypes and finished artifacts.

Awards

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Design PlusDesign Plus
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Gift of The YearGift of the year