About me

A multi-disciplined senior creative with a decade of experience working in advertising, design and e-commerce. Conceptually minded with a keen eye on design, I’ve taken projects through the whole creative process, confident in my ability to deliver whatever the situation. Whether it's an integrated launch campaign, social content or a brand identity for a business, no brief is too big or small. I like to keep my mind busy with a wide range of projects and I’m always on the look out for something new and exciting to get stuck into.

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Projects credited in

• 1

  SODA.SaysTo launch their brand into the wild, we said it straight with our ‘Cut The Jargon’ campaign, showing off the fun (and simple) side of all things SODA.Says.
• 3

  7 For All Mankind7 For All Mankind jeans make you comfortable, not matter how far out of your comfort zone you are. We created a series of fashion films & stills to show off 7FAM’s stretchy new styles.
• 12

  QooderQooder is a four-wheeled hybrid of car and motorbike - more wheels, more movement, more… safety. To show off its features, we created a ‘More is More’ campaign, using dancers to highlight the fluid movement of the new vehicle.
• 9

  Coco De MerStill life imagery - shot by Tom Brannigan.
• 3

  Are You AMG-Ready? | This Is Our Legacy. Imagine Our Future.The new campaign "Are you AMG-ready?" marked the start of the positioning of the Mercedes-AMG brand as a sub-brand of Mercedes-Benz with the aim of strengthening the product portfolio as a performance luxury brand. The campaign not only introduces a new AMG brand identity and attitude, it also forms the communicative prelude for all upcoming product campaigns. It is designed to bind existing customers to the brand and conquer new target groups. In doing so, it focuses on the timeless AMG spirit.
• 2

  The New Mercedes-AMG GT 63 S E PERFORMANCE: Everything But QuietThe campaign for the first Mercedes-AMG E PERFORMANCE model: An exciting co-creation with global star and tech entrepreneur will.i.am as the new Mercedes-AMG brand ambassador for E PERFORMANCE “Everything but quiet” is the core idea and claim of the campaign. Its centrepiece is a 60-second film that British star photographer and director Rankin staged as a sophisticated play of character parallels between the two game-changers will.i.am and the AMG GT 63 S E PERFORMANCE. As a true car enthusias

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Work history

Senior CreativeRANKIN CREATIVE
Nov 2017 - Apr 2020London, United KingdomFull Time
Concepting and developing ideas to fit client briefs, making sure the creative stays true to what the client bought into and that it visually works, from ideation, through production, to final execution.
C
C
Art DirectorCommunicator London
Oct 2016 - Nov 2017London, United KingdomFull Time
Concepting and producing work from ideation for yearly brand plans, always-on social, to art directing shoots.

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Skills

• Creative
• Conceptual Thinking
• Art Direction
• Digital Design
• Social Content
• Idea Generation
• Ideas Development
• Web Design
• Print Design
• Creative Production

Education

(BA hons) Graphic DesignCamberwell College of Arts (UAL)
Sep 2005 - Jul 2008London, United Kingdom
Foundation Diploma in Art and DesignCamberwell College of Arts (UAL)
Aug 2004 - Jul 2005London, United Kingdom