Oliver Parsons

Digital Manager

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  • LocationLondon, United Kingdom

About me

 

- A digitally focused customer centric marketer - Managed and delivered a wide variety of digital campaigns - Managed the delivery of new websites and mobile/tablet apps - Deep understanding of e-commerce and online merchandising - Deliver best practice SEO principles - Edited and curated blogs, managed social media, and led email campaigns - Analytically minded and comfortable in the numbers behind any marketing work - Qualified CIM practitioner Over my career, I have worked across the marketing mix and have a strong understanding of how to leverage each channel. I am comfortable in the analytics, which I consider essential to the delivery of campaigns that provide customers with the right content at the right time. These campaigns have delivered excellent results with strong ROIs. I have experience of working across a number of industries both in a B2C and B2B environment.

Skills

 

  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history

Currently

Digital Manager

Brooks England

Oct 2013
  • Click to edit position descriptionWorking across 2 brands as Digital Marketing & Sales Manager for both Brooks England and PEdAL ED. Managing all digital marketing and sales for both BROOKS ENGLAND and PEdAL ED brands. Leading projects to launch new websites for both brands, including the management of design, e-commerce, and marketing agencies. Manage and create content on all websites, including products, news, and blog posts. Create and manage the digital marketing and sales plans, including SEO, paid campaigns, email marketing, digital merchandising, affiliate marketing, and pricing analysis. Manage social media channels, including Facebook, Twitter, Instagram. Responsible for driving large growth across each platform, including the email database.

2013

Future Leader

Barclays Bank

Aug 2011 - Sep 2013
  • On the Marketing and Product stream. Accelerated leadership programme. Carried out a variety of roles in Brand, Planning, Propositions, and Strategy.

Education

2013

Marketing

Chartered Institute of Marketing

Dec 2010 - Mar 2013

    2006

    History

    The University of Edinburgh

    Aug 2002 - May 2006