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Oliver Parsons

Oliver Parsons

Digital ManagerLondon, United Kingdom
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Oliver Parsons

Oliver Parsons

Digital ManagerLondon, United Kingdom
Professions
  • Marketer
LevelMid Level
About me
- A digitally focused customer centric marketer - Managed and delivered a wide variety of digital campaigns - Managed the delivery of new websites and mobile/tablet apps - Deep understanding of e-commerce and online merchandising - Deliver best practice SEO principles - Edited and curated blogs, managed social media, and led email campaigns - Analytically minded and comfortable in the numbers behind any marketing work - Qualified CIM practitioner Over my career, I have worked across the marketing mix and have a strong understanding of how to leverage each channel. I am comfortable in the analytics, which I consider essential to the delivery of campaigns that provide customers with the right content at the right time. These campaigns have delivered excellent results with strong ROIs. I have experience of working across a number of industries both in a B2C and B2B environment.
QuestionsProjectsExperienceTeam
Work history
    Digital Manager
    Click to edit position descriptionWorking across 2 brands as Digital Marketing & Sales Manager for both Brooks England and PEdAL ED. Managing all digital marketing and sales for both BROOKS ENGLAND and PEdAL ED brands. Leading projects to launch new websites for both brands, including the management of design, e-commerce, and marketing agencies. Manage and create content on all websites, including products, news, and blog posts. Create and manage the digital marketing and sales plans, including SEO, paid campaigns, email marketing, digital merchandising, affiliate marketing, and pricing analysis. Manage social media channels, including Facebook, Twitter, Instagram. Responsible for driving large growth across each platform, including the email database.
    Future Leader
     - 
    On the Marketing and Product stream. Accelerated leadership programme. Carried out a variety of roles in Brand, Planning, Propositions, and Strategy.
Skills
  • Advertising
  • Digital Media
  • Marketing PR
  • Branding
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Internet Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
Education
    Marketing
     - 
    History
     -