Designing consistent, standardised and authoritative signage and wayfinding, helping to improve customer experience and deliver enhanced station environments across the Underground network. Ensuring Accurate, up-to-date and reliable wayfinding information that is user centric and informative for first time and repeat customers alike. Legible and inclusive signage to support end-to-end journeys for all customers, including people with restricted mobility. Detailed analysis of stations to ensure clutter-free environments which enhance both physical movement and circulation efficiency, as well as intuitive wayfinding through clear unobstructed sight lines. Observing passenger circulation patterns, dwelling and queuing behaviours. Production of signage artwork inline with corporate standards. Integrating signage with the surrounding public realm, street network and onward travel modes. Producing detailed sign schedules for all recorded signs captured as part of the station audit exercise. This schedule summarises both the existing situation (e.g. current sign type, content, fixing detail etc.) as well as any proposed recommendations for future improvement such as updated content, removal, new signs etc. Survey of all 270 Underground stations to catalogue the location of all 10582 TFL publicity sites, along with a unique site number, indication of the type of frame, its contents and condition. Production of a database to collate this information and production of station publicity location plans using existing CAD station drawings. Development and design of a new station publicity internal website, where updated publicity plans can be viewed and/ or downloaded on pc’s, tablets and mobile devices. Cartographic design of 203 station exit guides at key exit points, to support onward journeys for all customers. Production of 270 station welcome posters in Indesign. Collation of all station information and automating the input of this data using the data merge function.
A short introductory course for a BA Graphic Design. I passed this unit with 75%, but decided I would not gain anything from continuing the BA. I am self taught and felt I was paying to learn skills, I had already learnt myself.