Oliver Rice


  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsIllustrator - Artworker - Graphic Designer


Projects credited in

About me

I am an Illustrator / Art worker with a passion for architecture and transport. I specialise in detailed illustrations, particularly isometry. I have 18 months experience working for Transport for London’s marketing department. I was originally hired to survey all 270 Underground stations and draw up publicity site plans. I was also tasked with producing a station ‘welcome poster’ to replace an existing customer information product. I quickly finished both tasks. I used InDesign’s data merge function to automate much of the data input for the welcome posters and JavaScript to extract each poster as a separate file for print. On completion of the aforementioned tasks I worked with the Signage and Wayfinding team, conducting signage and wayfinding surveys. This involved detailed analysis of passenger flows to produce detailed schemes. The schemes produced contained signage artwork, station maps, sign locations, materials, measurements and the rationale behind the placement of each sign. I was trained by colleagues whom had all been working in TFL for an average of 25 years each and gained a valuable amount of experience and knowledge in the time I worked there. I have good all round Adobe Creative Suite Skills. I have advanced knowledge of Microsoft office, particularly Excel. I have working knowledge of HTML, CSS and have a basic understanding JavaScript. I have a strong attention to detail and have a methodological approach to work tasks, harnessing technology and script to automate tasks wherever possible.

Locked Pro Plan feature


  • Abobe Indesign/photoshop/illustrator
  • Adobe Dreamweaver
  • Coral Draw
  • Edge Animate
  • Artworking
  • Signage
  • Signage Planning
  • Signage Design
  • Advanced Excel
  • Css Html

Work history


Midweight Artworker

Transport for London

Jun 2015 - Jan 2017
  • London, United Kingdom
  • Full Time
  • Designing consistent, standardised and authoritative signage and wayfinding, helping to improve customer experience and deliver enhanced station environments across the Underground network. „„Ensuring Accurate, up-to-date and reliable wayfinding information that is user centric and informative for first time and repeat customers alike. „„Legible and inclusive signage to support end-to-end journeys for all customers, including people with restricted mobility. „„Detailed analysis of stations to ensure clutter-free environments which enhance both physical movement and circulation efficiency, as well as intuitive wayfinding through clear unobstructed sight lines. „„Observing passenger circulation patterns, dwelling and queuing behaviours. „„Production of signage artwork inline with corporate standards. „„Integrating signage with the surrounding public realm, street network and onward travel modes. „„Producing detailed sign schedules for all recorded signs captured as part of the station audit exercise. This schedule summarises both the existing situation (e.g. current sign type, content, fixing detail etc.) as well as any proposed recommendations for future improvement such as updated content, removal, new signs etc. „„Survey of all 270 Underground stations to catalogue the location of all 10582 TFL publicity sites, along with a unique site number, indication of the type of frame, its contents and condition. Production of a database to collate this information and production of station publicity location plans using existing CAD station drawings. „„ Development and design of a new station publicity internal website, where updated publicity plans can be viewed and/ or downloaded on pc’s, tablets and mobile devices. „„Cartographic design of 203 station exit guides at key exit points, to support onward journeys for all customers. „„Production of 270 station welcome posters in Indesign. Collation of all station information and automating the input of this data using the data merge function.



Introduction Course: Graphic Design

Anglia Ruskin University

Aug 2014 - Oct 2014
  • London, United Kingdom
  • A short introductory course for a BA Graphic Design. I passed this unit with 75%, but decided I would not gain anything from continuing the BA. I am self taught and felt I was paying to learn skills, I had already learnt myself.