About me

I'm a London based designer and art director with nearly 10 years industry experience. Having worked on variety of projects including interactive applications for Penguin, brand identities for XL Records, as well as print work for cultural institutions. I spent 5 years in house working for Sony Interactive Entertainment, designing and art directing visual identities for products, events, and services. I strive for clear concise communications all the way through from pitch to final delivery and enjoy a collaborative approach when it comes to unlocking solutions.

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Projects

• 17

  Oliver Ruddick - Showreel 2021Some highlights of recent projects.
• 5

  Yamaha - Stay TrueCampaign for Yamaha's latest range of headphones equipped with powerful features that adapt to listeners and their environments. The approach featured 2 ambassadors that represent the ultimate listeners, who have a credible viewpoint on sound and listening.
• 1

  Yamaha - Make WavesPhotographic, film, and brand creative as part of a global rebrand for the worlds largest manufacturer of musical instruments. The vision aimed to align the brand with contemporary music culture, and shed it's dated perception by delving into artist's worlds and telling their stories through an immersive and authentic approach, cementing a new visual direction for the business moving forward.
• 1

  Yamaha SoundbarGlobal campaign for Yamaha's latest Soundbar. The technology inside the product is so faithful at recreating sounds, it's as good as having music experts craft live in your living room.
• 2

  PlayStation Paris Games WeekA cohesive event brand package for PlayStation's Paris Games Week. The creative execution was designed for use across video, static and print formats. The concept takes the familiar and warps it in ways which seem surreal and mesmerising. International landscapes are interlinked through folds and pattern, uniting the world through play.
• 12

  Adidas swim 2017Campaign art direction for Adidas’s sustainable swimwear range. The designs highlight the fact that the garments are manufactured from recycled waste materials collected from the ocean.

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Work history

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Design DirectorBBH / ZAG
Mar 2018London, United KingdomFull Time
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Senior designer/art directorOliver Ruddick Design
May 2017London, United KingdomFreelance

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Skills

• Design
• Creative Typography
• Brand Layout
• Designed Logos
• Art Direciton
• Adobe CS
• Leading Teams
• Brand Positioning
• Print
• Concept and Ideation