I apply a human centred and empathetic approach to my design process, creating user experiences which not only put the user at the heart but also bring value to the business. Focusing on the user first and building on the business goals and needs within design challenges, is something I’ve done throughout my career and is something I continue
to pursue within the field of User Experience.
Work history
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Freelance DesignerSelf-employed
London, United KingdomFreelance
Running my own business, supporting both established and emerging brands. Providing creative direction, design and strategy to clients
Shaping start-up brands together with investors.
Facilitating production schedules and go-to-market timelines.
Signing off all stages of product development while constantly iterating to ensure product can meet high quality standards of global luxury market
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Lingerie DesignerBendon Group
- London, United KingdomFull Time
Researching the market based on client needs.
Translating market research to actionable insights,
as a foundation for possible business opportunities.
Proposing and presenting ideas and concepts internally and externally.
Working with internal and external stakeholders to evolve ideas into products. Working closely with the Creative Director and Product Director
Aligning Stella Mccartney’s wants and needs with internal business goals. Signing off all stages of product development while constantly iterating to ensure product can meet high quality standards of global luxury market
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Skills
- User Insight
- User Flows
- User Personas
- User Research
- User Testing
- User-centered Design
- Business Strategy
- Businesses Development
- Product Development
Education
Human-centered DesignIDEO
- London, United Kingdom
A part-time group work course, teaching methodologies to help you create solutions for everyday problems. Inspiration > Ideation > Implementation.
User Experience DesignGeneral Assembly
- London, United Kingdom
A part-time course spanning 40hrs of tuition covering a complete UX project from research and interview techniques, to rapid prototyping, iterating and presentation of work at the end.
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