Olivia CHANSANA

International Communications Projetc Manager

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  • LocationParis, France

Projects

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Skills

 

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Brand Management
  • Email Marketing
  • Events PR
  • Internet Marketing
  • Market Research
  • Marketing Strategy
  • Social Media Marketing
  • Communications

Work history

Currently

International Communications Projetc Manager

Valentino Fragrances

Jan 2016
  • Management of international communications projects for the new Valentino fragrances (2016-2017 launches) • Development & implementation of the global 360° communication strategy • Conceptual and iconographic input : creation of the Brand Manifesto • Definition of the PR Brand Guidelines • Development of press tools : press dossiers, press gifts, PR platform • Briefs for creatives agencies and suppliers : artworks, mock-ups, 3D visuals • Management of VIP relationships between egeries and perfumers • International markets Coordination : follow-up on the application of the communication strategy, management of daily requests • Coordination of the projects with all the development stakeholders : marketing, supply chain, suppliers, agencies, Valentino House • Competitor analysis and Benchmarking

2016

Sales Representative & Beauty Consultant

Herborist International

Jan 2012 - Mar 2016
  • Brand Ambassador for Herborist. The brand offers a whole range of Spa Skincare treatments based on the ancient Chinese Herbology. • Sales and Animation of the skincare lines in retail stores based in Eastern France and Luxembourg • Organization of exclusive animations during VIP events with Shiatsu massages • Best Sales (+ 10 000 €) in North-Eastern France in May 2012 (Mother's day period) • Sales Analysis, Competitors Analysis > POS Recommendations • Management of CRM tools (leaflets) • Delivery of excellent customer service • Stock Management of selling products, testers, samples and gifts

2016

Womens Sales Corner Manager Le BON March

Acne Studios

Sep 2015 - Jan 2016
  • Managing newly open Sales corner at Le Bon Marché department luxury store in Paris. Sales to international clientele and VIPs. • Managing the Merchandising • Generating footfall, Transformation rate • CRM prospection and Database activation • Sales and KPI reports • Problem solving, After Care service • Delivery of excellent customer service • Admin management • Mystery shopping

2015

Hermès Fragrance Specialist

Hermes

Aug 2015 - Sep 2015
  • Focus TERRE D'HERMES and EAU DES MERVEILLES • Sales and presentation of the different lines of fragrances to customers at selective perfumery stores • Creation of brand awareness for Hermès by initiating contact with customers and pass along the stories and inspirations for each fragrance • Training and supporting the sales staffs to reach projected sales goals

2015

International Junior Product Development Manager Prada Fragrances

Prada Fragrances

Jan 2015 - Jun 2015
  • LES INFUSIONS DE PRADA 2015 – New Projects (2016-2017-2018) • Management and animation of the existing lines • Participation to the development of new products and campaigns 360° • Elaboration of creative mini projects : new retailtainments tools, GWPs, ancillaries textures • Conceptual and Iconographic input : moodboards, names, photos, new faces, storytelling • Briefs for agencies and technical teams : artworks, mock-ups, outerpacks, diverse visuals, 3Ds, ancillaries (R&D) • Redaction/Editing of the books of presentation and launch tools (brand books, reference books) • Preparation of the material for the annual Strategic International Meeting of the group (SIM) • Coordination of the projects with all the development stakeholders : Operational Marketing, Communication, Supply Chain, Packaging, Merchandising, Suppliers, Agencies, House of Prada • Competitor analysis and Benchmarking • Negotiation with suppliers

2015

Digital Junior Product Manager FR, UK and EU

Diptyque Paris

Jun 2014 - Jan 2015
  • Participation in the Digital Marketing strategic plan of a niche fragrance brand • Creation of new product sheets webpages • Management of the Newsletter and Email Campaigns on Oracle Responsys • Copywriting briefs in French and English for the technical agencies • Optimization and management of the e-boutique on the platform Magento (products sheets, CMS/Static Blocks), extraction of data • Social Media Management : Creation of posts on Facebook, Twitter, Instagram • Sales and KPIs Analysis (SEO/SEM, traffic, conversions...) • Analysis of Digital Trends/ Best Practices, Benchmarking • Management of the Customer Service (FR,UK,EU)

2013

Junior Digital Project Manager

Maison Standards

Apr 2013 - Aug 2013
  • Participation in the marketing strategy of a start-up offering luxury fashion basics at low retail prices • Conceptual input for new garments • E-shop optimization on Prestashop, management of bugs • CRM / E-CRM management, extraction of date to create a relevant data file on Excel • KPIs Analysis (SEO,SEM, conversion, etc) and recommendations • Competitors and Best Practices Analysis • Management of the showroom and the Customer Service

Education

2015

Intensive Japanese Courses, Global and International Marketing, Microeconomics, International Econom

EM Strasbourg Business School

Aug 2012 - Jun 2015
  • Master's degree, Major Strategic and Operational Marketing, Honors

2014

Intensive Japanese Courses, Global and International Marketing, Microeconomics, International Econom

Tokyo Chuo University

Aug 2013 - Jun 2014
  • Exchange year - Major International Marketing