Work history
International Communications Projetc Manager
Management of international communications projects for the new Valentino fragrances
(2016-2017 launches)
• Development & implementation of the global 360° communication strategy
• Conceptual and iconographic input : creation of the Brand Manifesto
• Definition of the PR Brand Guidelines
• Development of press tools : press dossiers, press gifts, PR platform
• Briefs for creatives agencies and suppliers : artworks, mock-ups, 3D visuals
• Management of VIP relationships between egeries and perfumers
• International markets Coordination : follow-up on the application of the communication strategy, management of daily requests
• Coordination of the projects with all the development stakeholders : marketing, supply chain, suppliers, agencies, Valentino House
• Competitor analysis and Benchmarking
Womens Sales Corner Manager Le BON March
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Managing newly open Sales corner at Le Bon Marché department luxury store in Paris. Sales to international clientele and VIPs.
• Managing the Merchandising
• Generating footfall, Transformation rate
• CRM prospection and Database activation
• Sales and KPI reports
• Problem solving, After Care service
• Delivery of excellent customer service
• Admin management
• Mystery shopping
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Skills
- Advertising
- Digital Media
- Events
- Marketing PR
- Branding
- Brand Management
- Email Marketing
- Events PR
- Internet Marketing
- Market Research
- Marketing Strategy
- Social Media Marketing
- Communications
Education
Intensive Japanese Courses, Global and International Marketing, Microeconomics, International Econom
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Exchange year - Major International Marketing
Intensive Japanese Courses, Global and International Marketing, Microeconomics, International Econom
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Master's degree, Major Strategic and Operational Marketing, Honors