I work on creative direction, scriptwriting and production for brands such as Superdrug, Kurt Geiger and BBC Storyworks. I started my career as a journalist working across both print and digital publications such as Grazia, Heat and Marie Claire. I have consulted on the launch of two digital brands, have single-handedly organised large-scale events for the IPA Festival of British Advertising and I previously had my own segment on a national radio show on TalkRadio. I am currently looking for new projects and can be contacted on email@example.comLocked Pro Plan feature
Developing and managing the creative content strategy for Kurt Geiger’s SS19, AW19 and SS20 campaigns. Conducting and edit producing talent interview videos for the AW19 campaign featuring Ella Balinska, Emeli Sande and Jamal Edwards. Copywriting all campaign materials; from social to storefront, to marketing emails and press releases and across all social channels and KurtGeiger.com.
Working extensively with the River Content Agency as a senior member of the creative team, projects include: Devising creative concepts for, scriptwriting and directing the shoots for The Perfume Shop’s 2020 Valentine’s and Mother’s Day campaigns. Devising creative concepts for, scriptwriting and directing the shoots for Superdrug’s 2019 Health Campaign. Producing and directing a series of shoots for the content for Superdrug YouTube Channel, Instagram stories and Facebook. Working as the key point of contact for the client.
Copywriting for Oasis Fashion across their global communications, plus creative direction on video and stills content across Oasis’ social media channels, Oasis-Stores.com and in-stores.
Writing longform advertorial content for Hearst’s Content Studio creative partnerships, including ELLE x YSL, ELLE x Lexus and Red x OGX.
Generating and pitching creative concepts for a variety of clients; including Netflix Singapore and Bloomberg. Writing and designing persuasive commercial treatments. Creative direction on video projects for clients such as Hanover Communications and Rude Health. Script writing for clients including Visit Dubai and Simba Mattresses.
Creative direction and management of a project for Shortlist Media brands Shortlist and Stylist, creating over 50 pieces of unique video content for their Facebook pages. Directing a team of editors to create the 60 second videos and script writing where necessary, liaising directly with the client to ensure the successful delivery of the project.
Working on development and creative across new television and commercial projects. Writing all copy for the clients and creating pitch documents and presentations. As the conduit between the London and Los Angeles offices I worked on all commercial development for the LA side of the business pitching for clients such as Coty and Ojo Scooters.
As assistant producer of Sam Delaney’s News Thing, a topical news and politics panel show broadcast on television weekly, I was solely responsible for talent spotting and booking guests. Driving the editorial steer of the show and creating all VT packages – including shooting original satire, often at short notice. Working in a small team I was the right-hand woman to the executive producer, taking meetings in his absence.
Executive producing six separate events, across three different venues, for the IPA Festival of British Advertising sponsored by Google and Channel 4. From devising the creative content of the events and copywriting all of the promotional materials, to booking the likes of Sir Alan Parker, Lord Norman Tebbit and the comedian Adam Buxton to speak or perform at the festival. Lastly managing and coordinating staff across the project to ensure the smooth running of each event as we welcomed over 1500 guests through the doors.
Joining Sam Delaney on his daily drive time show every Wednesday evening to present a half an hour slot covering the latest millennial news, I had full control over the editorial steer for the content and staying ahead of the latest trends.
Managing the entertainment team for Marie Claire, liaising with PRs to step up and conduct high profile celebrity interviews and shoots. Planning and editing the Reporter and Deluxe sections of the magazine; covering food and culture. Coordinating the entertainment content for MarieClaire.co.uk and working with the editor and deputy editor to devise ways to push Marie Claire's entertainment coverage forward.
Working alongside the existing team consulting on the launch of the dating app, Huggle and advising on the optimum user interface and the features within the app. Helping to create and implement a media launch strategy for taking the app to the national press.
Creating and implementing a brand and editorial strategy to launch the ecommerce site FashionChick.co.uk. Managing writers and a team of 20 bloggers and devising a content schedule for output on the site - driving traffic up 300% within the first month and working alongside the social media manager to increase followers across all social platforms.
Pitching and writing freelance commissions and covering writing and editing roles for magazines such as Fabulous, Cosmpolitan, Look, Grazia, Heat, OK! and online sites such as TheDebrief.co.uk and Graziadaily.co.uk. Covering subjects including; fashion, celebrity, relationships, lifestyle and health,as well as conducting big name interviews.
Shifting for the Femail section of the Mail Online as a senior writer. Coming up with ideas for and writing fashion, beauty, lifestyle, celebrity and real-life stories in a high-pressured editorial
Researching, sourcing and writing news stories and features for Grazia and Graziadaily.co.uk. Uploading content to the website via the CMS and editing the website on weekend shifts. Organising the party schedule and liaising with PRs about party coverage – attending parties and premieres. Conducting interviews and maintaining strong relationships with talent PR and management teams. Covering the deputy news editor role in my senior’s absence.
Writing copy for the news pages. Submitting news ideas to my line editor. Writing and uploading stories to heatworld.com. Attending events and parties to source news stories. Conductinginterviews with high profile stars. Liaising with PR’s and talent management to arrange shoots andinterviews.