With a keen appetite for commercial marketing, I have worked as part of a team on global brand projects, implementing marketing strategies and brand campaigns. Gaining credible experience working for Debenhams, Sole DXB Festival, Interbrand and Needle & Thread, I consistently seek new industry insights to implement proactive ideas to my team. My enthusiasm and passion for technology innovation, fashion and entertainment fuel me to become a practitioner in consumer marketing.Locked Pro Plan feature
• Responsible for UK & International marketing planning for womenswear fashion and home. Creating and managing seasonal campaign calendars across the business. • Developing and presenting seasonal propositions key brand external partners • Executed and implemented full year 2018/19 marketing plan for Virgin Holidays and Christmas 2018 marketing plan for Julien MacDonald. • Managing Debenhams international franchises ensuring off line and on-line seasonal campaigns align with local key markets including UAE, Qatar, Australia, Cyprus, Eygpt and Iran. • Managing Summer, Christmas, and bespoke Debenhams By Designers launch campaigns. Preen summer collection launch exceeded first week online sales achieving £97.2k (+137%) • Day to day support to implement Debenhams editorial content strategy for Debenhams Marketing campaign stories through each season. • Co-creating ‘Reasons To Love Scandi Style’ editorial story and campaign to launch 5 new Scandinavian brands to the ‘social chameleon’ mind-set Debenhams targeted customer. • Liaising and sustaining relationships with external concession womenswear brands to include key trends in our marketing campaign stories and leverage awareness. • Launched an exclusive Henry Holland T-shirt range exclusively at Debenhams, as part of the 2018 Woman’s Empowerment editorial strategy. •Fortnightly sign off’s with buying, Merchandising and leadership team on projects plans. Ensuring timings are met for company-wide critical path deadlines. • An ambassador for the Debenhams fashion consumer, representing the business internally and externally.
• Managing the roll-out of seasonal campaign promotions and brand activations • Exceeded South West Trains Spring campaign £7.4m target. Achieving £8.4m revenue in sales ticket. • Managing in-house digital web content for campaigns, third party collaborations, news and PR. • Writing and creating ‘’Days Out” and “Offers” content for SWT network destinations. As well as collaborating with third party tourist attractions on reciprocal partnerships. • Working with external creative and media agencies to develop brand and campaign promotional message and visual creative work stream. • Created multiple leisure destination creative visuals for Spring campaign that appeared online and on social media. As well as press Ads that appeared in Metro, Stylist, NME and Time Out Magazine. • Monitoring campaign sales income reporting weekly gures to nancial and commercial director.
SoleDXB Presents: City Of Gold- UK Communications support, liaising with Dubai Sole Team, securing UK Press, collating global content collatoral, building media l ist, confirming music and fashion partnerships
•Secured celebrity dressing for Kesha and Sarah Jessica Parker • Building and developing relationships with stylists and bloggers anMd working on celebrity outreach plans •Using Fashion GPS managing all sample sendouts and returns •Pulling analytical reports from the GPS system, Fashion Monito r and Gorkana when required to provide the business visibility on PR sample activities. •Building relationships with key press, stylists and industry i nfluencers to PR leverage of brand and sustaining relationships for future PR opportuntities •Managing Needle & Thread Instagram page, working to build social media strategy •Managing all press samples of RTW and Bridal collections •Writing compelling press releases for Pre-Fall, Fall and Bridal collections •Submitting monthly PR report to senior management
•Managing and sustained relationships with key branding clients from Google, Burberry and Huit Denim •Liaising with Marketing, branding and PR client teams on launch roll-outs •Managing a team of 16+ to -re-brand a global brand and managin g a global launch •Worked as an integral team to establish a digital start-up, combining my interest in art and all things digital • Pitching creative ideas to clients •In-depth market research, gaining qualitative and quantitative findings • Managing internal communications for the London office connect ing with the global Interbrand network • Maintaining Interbrands brand experience edge, updating the internal business millennial trends •Managing financial forecasts, budgets and Ad-hoc duties for efficient brand projec ts
Clients: Harvey Nichols, ASOS, John Lewis, Selfridges, Debenhams & Marks and Spencer •Liaising with key account managers and buyers monthly on product lines •Creating and completing NPD forms for products and seasonal co llections • Collaborating with graphic design team on brand identity for E-commerce website and retail stores • Affiliate marketing on channels and campaigns through creative assest • Increase SEO and CRM activities and product related content • Client liaison, supplier management and regular communication with clients’ PR agencies • (Internal Communications) monitoring competitor trends and producing monthly competitor reports • Researching new trends in fashion and beauty • Blogger and celebrity outreach • Manage marketing initiatives ensuring all campaigns are proactive and reactive • Liaising with the US team on global brand marketing & PR strategy
Clients: P&G, Chivas Regal, Phillips, Pantene and Max Factor. • Product placement • Creating weekly coverage reports for clients • Client liaison, providing updates on media coverage and journ alist audits Participated in media sell-in for client on campaigns and reac tive stories • New business research • Assisting on organising press events liaising with external agencies and being a client press representative • Compiling media lists and databases on Gorkana • Assisted on organising weekly e-bulletins and newsletters for clients
2:1 class honors