Motivated and committed individual who is highly organised and structured in their approach. Accomplished revenue and strategic manager adding value to consumer experience in various roles through market analysis and market strategy. Market management of Groupon's largest revenue generating European platform. Exposure working with multiple consumer industries, including large national brands.Skills and interests in online marketing, marketing stratergy and brand management.
Overseeing the performance of the London platform, EMEA's largest revenue generating market. Analysing the markets sales and purchasing behavior and extracting insights on drivers of growth and decline; presenting to senior management. Managing the markets online deal inventory of over 10,000 accounts and incoming deals placement online and in e newsletter sends. Planning and structuring additional themed e-newsletter sends based on market and seasonal pulls. Involved in converting the UK & IE platform to the US system, away from a push business model and towards a local marketplace, primarily focused on pull.. Worked on national campaign strategy for clients such as Starbucks, Marks &Spencer, Odeon, Laura Ashley, BodyShop, American Apparel and more.
Deal inventory management and driving strategy of multiple UK markets. Analysing sales and market data to outline market trends and identify areas needing development. Negotiating incoming deals in terms of price/structure/margin with a large regional sales team to ensure alignment to its markets strategy. Forecasting individual deals financial performance. Researching and presenting new deal categories to the sales team. Consistently met and exceeded revenue targets for the market.
Managing the experience, relationship and retention of commercial business partners who feature on Groupons London platform. Working directly with sales and revenue management on a smooth transfer from sales to account management. Pitching partners onto multiple new e products to enhance their Groupon offering. Sales and operational set up of partners re feature business. Monitoring partners CSAT and handling escalated issues.