I’ve just spent three years working as a copywriter and campaign manager for Uber. As a result, I have comprehensive experience writing copy across email, social, product and print for a brand with many millions of users in the UK. Now I’m freelancing, and writing my first novel.Locked Pro Plan feature
I’ve been a campaign manager on the Uber Rides Marketing team for three years, owning several core elements of the business (our social, EV strategy, JUMP brand, and driver communications). This involved: • Writing Marketing strategy and liaising cross-functionally for team buy-in (i.e., our 2020 social strategy, our EV Marketing strategy, and our JUMP Marketing strategy). • Copywriting our Marketing content – from CRM, to web, to in-app, to print, to social. • Planning and executing experiential marketing initiatives, i.e. EV test driving days for our drivers • Facilitating partnerships that further our brand aims, i.e. with an LGBTQIA organisation for Pride Month, or with JCDecaux on a ‘greener urban spaces’ project for JUMP • Project management and execution – i.e. taking a product launch like Uber Medics (discounted rides for NHS workers) from conception to completion, including inputting to ops, building our strategy, writing our communications, designing the visual identity, posting to social, and executing post-campaign performance analysis
Studying English at Oxford was my dream, as an obsessive, lifelong reader. My degree gave me a highly analytical mind, an ability to digest vast texts quickly, finely tuned communication skills, and a keen awareness of the power of language (invaluable for marketing).