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Ollie Boyd

Creative Director

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About me

Hands-on creative specialising in digital product design. Projects include large scale ecommerce, dot-com, financial-tech, and application design for some of the most well-known names within retail, banking, entertainment and automotive sectors. Above all I'm passionate about creating beautiful, engaging, user-centric design, which I love seeing brought to life by technology. Specialties: • Client-facing leadership • Creative and art direction • Service design and delivery • Digital, brand, and design strategy • Web and mobile application design • User experience design and strategy • Team management and development • Ecommerce and multi-channel retailing • Project scoping, planning and management • Automotive, Connected Car and IoT • Luxury brand management • New business acquisition • Software as a Service Clients: Aston Martin, Bentley Motors, Ferrari, Ford, Honda, Kia, Land Rover, Lexus, Maserati, Maybach, McLaren Automotive, Mercedes-Benz, Jaguar, SEAT, Smart, Rolls-Royce, VW Group, BBC, ABN Amro, Argos, Channel 5, Clifford Chance, Dr Martens, Homebase, KLM Royal Dutch Airlines, MTV, Merrill Lynch, Orange, National Savings. Collaborations: AKQA, Blue Hive, Green Room Design, MullenLowe Profero, Ogilvy, SapientNitro, Spark 44, Razorfish, Wunderman. Design Consultant: Harvey Nichols, and the BookTrust.

Skills

  • Creative Direction
  • UX
  • Interaction Design
  • Strategy
  • UI
  • Concept Development
  • Visual Communication
  • Art Direction
  • Leadership

Work history

Currently

Creative Director

Connect-Auto

Jan 2016
  • London, UK
  • Full Time
  • Connect-Auto is a design-led technology company and R&D centre. We're transforming automotive retail throtugh end-to-end, connected commerce and ownership experiences that deliver sustained customer engagement and loyalty. Clients: Ferrari, McLaren, Mercedes-Benz, Jaguar, Land Rover, VW Group

2015

Creative Director

motortrak

Sep 2001 - Dec 2015
  • London, United Kingdom
  • Full Time
  • Founded a best-in-class design practice for Motortrak. Recognised market leaders. Motortrak is an award winning digital agency working exclusively in the automotive sector. Clients: Aston Martin, Bentley Motors, Ferrari, Ford, Honda, Hyundai, Kia, Land Rover, Lexus, Maserati, Maybach, McLaren Automotive, Mercedes-Benz, Jaguar, Smart, Rolls-Royce.

2001

Lead Creative

MTV

Apr 2001 - Sep 2001
  • London, United Kingdom
  • Freelance
  • Digital creative responsible for helping deliver MTV's dot-com and interactive TV platforms.

2001

Senior Designer

DigitasLBi

Jan 1992 - Apr 2001
  • London, UK
  • Full Time
  • Digital agency Wheel (originally known as presco) became leaders in developing and creating interactive communication during this era. Our work won industry-wide recognition, with awards ranging from BAFTA to D&AD. Wheel was acquired by LB Icon, and ultimately became part of the Publicis Groupe. Projects included pioneering dot-com and ecommerce solutions for Dr Martins, M&S, Homebase, Argos, National Lottery, Clifford Chance, Santander, ABN Amro, National Savings, and Channel 5. Interactive brand marketing for IPC Media, Twentieth Century-Fox, and the world's largest FMCG companies, and Financial Institutions.

Awards

2015

Peak Performance

Automotive Website Awards

  • Awarded to Motortrak for 'design, user experience and luxury brand expertise'. The Automotive Website Awards recognise the best design, technology and search architecture for automotive website platforms each year

2014

Best Digital Initiative

AM Magazine

  • AM Award for Innovation. Awarded for Mercedes-Benz Service Booking Platform. AMA's are the ‘Oscars’ of the Automotive Industry in the UK and the benchmark by which the industry judges itself run by AM Magazine.

2013

Launch of a Global Luxury Car Brand

The Digitals

  • Finalist: Creative responsibility for McLaren Automotive's worldwide digital retail platforms (B2C / B2B). The Digitals created by Econsultancy recognise and award excellence in digital marketing and ecommerce.

2012

Rising Star

Automotive Website Awards

  • Awarded in recognition of Mercedes-Benz (USA) retail platform. Awarded for the best OEM solution AWA reviewed. The Automotive Website Awards recognise the best design, technology and search architecture for automotive website platforms each year

2001

Innovator of the Year Award

Direct Marketing Association

  • DMA award for Argos ecommerce-site. DMA's are awarded for game-changing strategies. World-leading technology. Revolutionary solutions. Legendary creativity.