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Ollie Boyd

Creative Director

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About me

Hands-on creative specialising in digital product design. Projects include large scale ecommerce, dot-com, financial-tech, and application design for some of the most well-known names within retail, banking, entertainment and automotive sectors. Above all I'm passionate about creating beautiful, engaging, user-centric design, which I love seeing brought to life by technology. Specialities: Digital Strategy, Creative Direction, Concept Development, Service Design, User Experience, Interaction Design, Art Direction, Stakeholder Engagement, New Business Acquisition, SaaS, Mobile, Ecommerce, Multi-Channel Retailing, Luxury Brands, Automotive, Connected Cars and IoT. Clients: ABN Amro, Argos, BBC, Bentley Motors, Channel 5, Clifford Chance, Dr Martens, Ferrari, Homebase, Land Rover, Lexus, Mercedes-Benz, McLaren Automotive, MTV, Merrill Lynch, Orange, and National Savings. Collaborations: AKQA, Blue Hive, Green Room Design, MullenLowe Profero, Ogilvy, SapientNitro, Spark 44, Razorfish, and Wunderman. Consultant: Harvey Nichols, and the BookTrust


  • Creative Direction
  • UX
  • Interaction Design
  • Strategy
  • UI
  • Concept Development
  • Visual Communication
  • Art Direction
  • Leadership

Work history


Creative Director


Jan 2016
  • London, UK
  • Full Time
  • Connect-Auto is a design-led technology company and R&D centre. We're transforming automotive retail throtugh end-to-end, connected commerce and ownership experiences that deliver sustained customer engagement and loyalty. Clients: Ferrari, McLaren, Mercedes-Benz, Jaguar, Land Rover, VW Group


Creative Director


Sep 2001 - Dec 2015
  • London, UK
  • Full Time
  • Founded a best-in-class design practice for Motortrak. Recognised market leaders. Luxury brand specialists; Motortrak is an award winning digital agency working exclusively for automotive manufacturers and their global retail networks. Creative responsibility for digital strategy, experience design, and all stages of the product development lifecycle. Clients: Aston Martin, Bentley Motors, Ferrari, Ford, Honda, Kia, Land Rover, Lexus, Maserati, Maybach, McLaren Automotive, Mercedes-Benz, Jaguar, Smart, Rolls-Royce.


Lead Creative


Apr 2001 - Sep 2001
  • London, UK
  • Freelance
  • Digital creative responsible for helping deliver MTV's dot-com and interactive TV platforms.


Senior Designer


Jan 1992 - Apr 2001
  • London, UK
  • Full Time
  • Digital agency Wheel (originally known as presco) became leaders in developing and creating interactive communication during this era. Our work won industry-wide recognition, with awards ranging from BAFTA to D&AD. Wheel was acquired by LB Icon, and ultimately became part of the Publicis Groupe. Projects included pioneering dot-com and ecommerce solutions for Dr Martins, M&S, Homebase, Argos, National Lottery, Clifford Chance, Santander, ABN Amro, National Savings, and Channel 5. Interactive brand marketing for IPC Media, Twentieth Century-Fox, and the world's largest FMCG companies, and Financial Institutions.



Peak Performance

Automotive Website Awards

  • Awarded to Motortrak for 'design, user experience and luxury brand expertise'. The Automotive Website Awards recognise the best design, technology and search architecture for automotive website platforms each year


Best Digital Initiative

AM Magazine

  • AM Award for Innovation. Awarded for Mercedes-Benz Service Booking Platform. AMA's are the ‘Oscars’ of the Automotive Industry in the UK and the benchmark by which the industry judges itself run by AM Magazine.


Launch of a Global Luxury Car Brand

The Digitals

  • Finalist: Creative responsibility for McLaren Automotive's worldwide digital retail platforms (B2C / B2B). The Digitals created by Econsultancy recognise and award excellence in digital marketing and ecommerce.


Rising Star

Automotive Website Awards

  • Awarded in recognition of Mercedes-Benz (USA) retail platform. Awarded for the best OEM solution AWA reviewed. The Automotive Website Awards recognise the best design, technology and search architecture for automotive website platforms each year


Innovator of the Year Award

Direct Marketing Association

  • DMA award for Argos ecommerce-site. DMA's are awarded for game-changing strategies. World-leading technology. Revolutionary solutions. Legendary creativity.