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Managing Partner and Head of OMD EMEA’s digital creative, social and content division, CREATE. Leading a team of 16 specialists across insight, strategy, creative and production. CREATE deliver innovative digital creative, with integrated media distribution, for PepsiCo, Disney and Bacardi. Specialist knowledge in creative communications strategy and multi-market digital / social content creation and distribution. Including: social / mobile / content strategy, social content analytics and listening, DCO (Dynamic Creative Optimisation), live social broadcasting, influencer strategy and activation.
Leading and growing OMD EMEA’s department of multi-market digital creative and content specialists. Integrating digital creative / content insight, strategy and production with distribution through the wider OMD team, to greatly improve effectiveness and innovation. Developed in-house creative capabilities to include creative development & art direction, 3D design, short form animation, creative guidelines, social media content, live social broadcasting and video production management. Coupled with in-house studio facilities, the business has the ability to concept, create and distribute at pace. Create clients include; Disney, PepsiCo, Bacardi and Estée Lauder.