PHD Global lead for social content and influence marketing. Leading a team of 16 specialists across insight, strategy, creative and production. I deliver innovative socially led campaigns for diverse businesses such as Porsche, SC Johnson and Airbus. Specialist knowledge in creative communications strategy and multi-market digital / social content creation and distribution. Including: social / mobile / content strategy, social content analytics and listening, DCO (Dynamic Creative Optimisation), live social broadcasting, influencer strategy and activation.
Leading and growing OMD EMEA’s department of multi-market digital creative and content specialists. Integrating digital creative / content insight, strategy and production with distribution through the wider OMD team, to greatly improve effectiveness and innovation. Developed in-house creative capabilities to include creative development & art direction, 3D design, short form animation, creative guidelines, social media content, live social broadcasting and video production management. Coupled with in-house studio facilities, the business has the ability to concept, create and distribute at pace. Create clients include; Disney, PepsiCo, Bacardi and Estée Lauder.