About me

I'm a producer who is passionate about creating original content for all platforms. As an avid consumer and creator of all kinds of content from short-form online sketches to longer-form television shows, I understand and appreciate the needs and nuances of each platform and audience. My most successful pieces to date have been comedic, and the majority of my experience has been within the sports & entertainment industry, having worked as a presenter/producer at a number of major global events including the 2014 FIFA World Cup, 2015 Rugby World Cup and 2016 Olympics, as well as SXSW and Sundance Film Festival. On the commercial client-side, I have produced content for a number of iconic brands, including Rolex, BMW, DP World, SAP, Aberdeen Standard Investments, Dubai Duty Free, RSM, Hilton and many more. Since 2017, I have worked at IMG, within European Tour Productions, as an original content producer. Over these 3.5 years, there we have amassed over 70 million views from 50 videos for which I have been producer or assistant producer. Across all these projects, I was involved from the initial ideas stage to scriptwriting, and then all the way through to execution and delivery. A number have gained national recognition and led to our team winning the 2018 BT Sports Industry Award for Social Media Campaign of the Year.

QuestionsProjectsExperienceTeam

Projects

• Day From Hell - Prank VideoOne of the most complex shoots I've been a part of with a large production team including over 20 cameras, both hidden and visible, sound engineers, actors and everything in between. The shoot took an entire day and keeping the secret and surprise element was far from easy but it was a great success and once again gained national recognition and large viewing numbers.
• Roots - DocumentaryWe travelled to New Zealand to tell the extraordinary life story of Ryan Fox, who hails from one of the best sporting families in the world.
• Ryder Cup Fan SupriseThe idea for this piece was to give two fans a unique experience by letting them see their heroes from inside the ropes as well as meeting a couple of them in a day full of once in a lifetimes experiences. It was a one camera shoot that I produced and we followed the couple and gave them a day they will never forget in Paris.
• Ultimate Apprentice CampaignThis was the final video in a long line of original pieces of content I put together in order to land the Ultimate Apprentice role. GMR mentioned this output in particular as one they really admired for its originality, humour and execution.
• 45 Things Golfers SayA comedy idea I came up with for a social video and it has amassed over 500,000 views on all social media platforms. This was a simpler shoot using just an iPhone and radio mic but it more than served it's purpose for a lower budget shoot and surpassed all targets set.
• The Content CommitteeWorked as the sole assistant producer on this piece which entailed being involved from the idea conception all the way through to the execution in Abu Dhabi. This piece gained national recognition and featured on the front of BBC Sport, as well as many other media outlets.

Work history

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ProducerIMG Studios
Aug 2017London, United KingdomFull Time
For the past three plus years, I've been part of the 'Access' All Areas team at European Tour Productions as a producer and presenter in the original content department. Just a number of them feature in my projects section above. - Working across the entire production process from ideation through to full execution, including budget / location / talent management, editing, promotion and everything in between. - Liaising with both current and prospective sponsors to increase awareness of their brand and improve global visibility to our vast network. - Collaborating with stakeholders, such as European Tour, Sky and our team of freelancers to deliver desired outcomes for all partners and the highest quality content for viewers. - Accolades include the 2018 BT Sports Industry Award for 'Best Social Media Campaign' and public praise from journalist, John Hopkins, who stated that the European Tour video content is... "not just the best in golf, but the best in sports."
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Co-FounderThe Rugby Pod
Jul 2014London, United KingdomPart Time
- Launched the biggest sports podcast in the UK with over 150,000 weekly downloads. - Helped create the App and successfully launch it in both the App Store and Google Play. - Head video presenter and interviewer with the likes of RFU President Jason Leonard in our portfolio. - Completed the Microsoft Ventures Accelerator in London for new business and picked out as one to watch. https://www.microsoft.com/en-gb/developers/articles/week05apr15/cool-tech-i-saw-this-week-at-up-accelerator-and-ffwd/ - Over 100,000 followers across our social media platforms. - Successfully landed a betting company as a commercial partner.\ - Obtained accreditation for the World 7's at Twickenham in May 2015. - Official media partner of the London Beach Sevens tournament. - Team sponsor at the Bournemouth 7's. - Obtained Harlequins Director of Rugby and TV Pundit Conor O'Shea as an advisor. -Employed three interns in both the UK and Australia to aid in growth. - SEIS approved company.

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Skills

• Production
• Content
• Content Creator
• Content Creation
• Comedy Writing
• Comedy
• Sport
• Content Producing
• Producing
• Creative Producing
• Branded Content
• Documentaries

Education

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Bachelor of Arts (BA) Durham University
Oct 2011 - Jun 2014London, United Kingdom

Awards

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Social Media Campaign of the YearBT Sports Industry of the Year
Awarded this for our Access All Areas series, which included such videos as Aaron’s Big Day, the Fastest Hole of Golf, the Awkward Reporter and Bad Coaching.
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Ultimate ApprenticeGMR Marketing
Named the Ultimate Apprentice after an extensive social media campaign and went on to travel the world as GMR's correspondent at a number of events including Sundance, Super Bowl, SXSW, Euro 2016, Rio Olympics.

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