Work history
Marketing Assistant
I support the global marketing of our DevOps toolset and performance enhancing solutions for SAP.
With a strong emphasis on inbound content marketing to generate and nurture leads through agile approaches my focus is on the following:
• Content creation and promotion (videos, eBooks, case studies, webinars, whitepapers, blogs, infographics, webinars) within numerous Content Management systems.
• Marketing automation and CRM management to capture and nurture leads including drip campaigns, lead scoring, dynamic content, segmentation and progressive profiling.
• PPC advertising - Google Re-marketing, LinkedIn ads, LinkedIn sponsored content, Twitter Ads
• Social media strategy and execution – Hootsuite, Twitter, LinkedIn Company pages, LinkedIn Groups.
• Analysing Data from Google Analytics, Positionly and Crazy Egg to monitor consumer behaviour and improve website SEO and UX.
• Email campaign creation and execution, involving both light and heavy HTML copywriting, open rate analysis, A/B testing, and email lead nurturing
• Brand development including: Full corporate re-branding in 2015, German website and microsite development.
• Video copy writing, filming and production using Final Cut Pro X
• Working closely with external partners including web developers, graphic designers, copywriters and external sales teams.
• Events planning for large international SAP conferences.
Skills
- Digital Media
- Marketing PR
- Branding
- Brand Management
- Design
- Market Research
- Social Media Marketing
- Communications
- Excel
- Final Cut Pro
- Indesign
- Office
- Photoshop
- Powerpoint
- Word
Education
English and Communications
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English and Communications