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I support the global marketing of our DevOps toolset and performance enhancing solutions for SAP. With a strong emphasis on inbound content marketing to generate and nurture leads through agile approaches my focus is on the following: • Content creation and promotion (videos, eBooks, case studies, webinars, whitepapers, blogs, infographics, webinars) within numerous Content Management systems. • Marketing automation and CRM management to capture and nurture leads including drip campaigns, lead scoring, dynamic content, segmentation and progressive profiling. • PPC advertising - Google Re-marketing, LinkedIn ads, LinkedIn sponsored content, Twitter Ads • Social media strategy and execution – Hootsuite, Twitter, LinkedIn Company pages, LinkedIn Groups. • Analysing Data from Google Analytics, Positionly and Crazy Egg to monitor consumer behaviour and improve website SEO and UX. • Email campaign creation and execution, involving both light and heavy HTML copywriting, open rate analysis, A/B testing, and email lead nurturing • Brand development including: Full corporate re-branding in 2015, German website and microsite development. • Video copy writing, filming and production using Final Cut Pro X • Working closely with external partners including web developers, graphic designers, copywriters and external sales teams. • Events planning for large international SAP conferences.
English and Communications