Olya Yartseva

Director

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  • LocationLondon, United Kingdom

Skills

 

  • Marketing
  • UX
  • Business Development
  • Strategic Partnership
  • Growth Hacker
  • Cross Media Planning
  • Client Management

Work history

Currently

Director

VVolf

May 2016
  • London, UK
  • Freelance
  • Leading the development of a sports social discovery platform, responsible for product design and activation strategy generating 10,000+ email leads for the the Beta test

2016

Consultant

PopCrowd

Feb 2016 - Jun 2016
  • London, UK
  • Freelance
  • • Consulted on growth and UX design of the desktop and mobile platforms, overseeing wireframing and prototyping stages •Conducted feature testing to maximise the sales potential of the platform resulting in a 10% increase in sales MoM

2016

Global Brand Manager

Dentsu Aegis

Mar 2014 - May 2016
  • London, UK
  • Full Time
  • Senior client-facing manager responsible for marketing strategy of the £2.6bn Microsoft account: • Led cross-departmental business development and operational change management for the Microsoft account across EMEA resulting in successful activation in over 50 markets • Established relationships with 8 Global Partners for Microsoft resulting in breakthrough campaigns and 15% in annual savings • Increased purchase intent with an estimated 10% sales uplift of the Lumia devices by pairing YouTube influencers with a popular artist across 6 European markets to produce unique content that targeted the consumers’ passion points • Uncovered insights that shaped the direction of a Microsoft campaign that was highlighted as an example of effective business-consumer interaction by the CEO, Satya Nadella • Built brand survival rate Excel model, performed SWOT analysis that fed into the product lifecycle activation strategy

2014

Client Executive

Havas Worldwide London

Sep 2012 - Jan 2014
  • London, UK
  • Full Time
  • • Doubled the average monthly registrations for the spread betting City Index platform. I did this by developing a content-driven digital strategy that allowed the audience to actively engage with the brand winning Best Use of Social Media Award • Generated an ROI of 5:1 for Eurostar using a multi-channel comms strategy fuelling excitement around Paris as a holiday destination among the target audience. The brand strategy won 4 golds at the 2014 Transform Awards • Informed pitch strategy for UCI cinemas and Russian Standard by extracting insights from financials

2012

Product Analyst

Bloomberg

Aug 2011 - Aug 2012
  • London, UK
  • Full Time
  • • Trade desk analysis centered around financial market characteristics and trading methodologies • Investigative research and publication of two articles in an internal financial journal • Worked closely with Bloomberg Ventures to generate new business leads

Education

2012

Mar 2012 - Mar 2012
  • London, UK
  • Honours

2011

BSc Economics

University College London

Sep 2008 - Aug 2011
  • London, UK
  • 2.1 Honours