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Olya Yartseva

Growth & Brand Consultant

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  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsProduction & Project Manager - Consultant

Projects

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About me

I am an experienced marketing lead and a growth hacker. Previously my consumer insight and business development career has been focused on creating value for the global blue chip clients and start ups in the fields of finance and TMT. My goal now is to take this invaluable experience in leading business transformation and make a difference in a high-growth, disruptive team

Skills

  • Marketing
  • UX
  • Business Development
  • Strategic Partnership
  • Growth Hacker
  • Cross Media Planning
  • Client Management

Work history

Currently

Brand Consultant

Attendant

Oct 2016
  • London, UK
  • Freelance
  • Attendant is a rapidly expanding group of coffee and brunch cafes with locations in the trendiest parts of London • Construction of the brand and digital strategy for 2017 focussing on improving online reach and increasing engagement • Overseeing partnership strategy and business development for the 2 core revenue generation streams

2016

Consultant

PopCrowd

Feb 2016 - Oct 2016
  • London, UK
  • Freelance
  • • Marketing: Brand positioning, strategic partnerships, community management, digital strategy • Consulted on growth and UX design of the desktop and mobile platforms, overseeing wireframing and prototyping stages • Conducted feature testing to maximise the sales potential of the Popcrowd platform resulting in a 10% increase in sales MoM • Led online community management generating over 10,000 email sign ups for the beta version

2016

Global Brand Manager

Dentsu Aegis

Mar 2014 - May 2016
  • London, UK
  • Full Time
  • Senior client-facing manager responsible for marketing strategy of the £2.6bn Microsoft account: • Led cross-departmental business development and operational change management for the Microsoft account across EMEA resulting in successful activation in over 50 markets • Established relationships with 8 Global Partners for Microsoft resulting in breakthrough campaigns and 15% in annual savings • Increased purchase intent with an estimated 10% sales uplift of the Lumia devices by pairing YouTube influencers with a popular artist across 6 European markets to produce unique content that targeted the consumers’ passion points • Uncovered insights that shaped the direction of a Microsoft campaign that was highlighted as an example of effective business-consumer interaction by the CEO, Satya Nadella • Built brand survival rate Excel model, performed SWOT analysis that fed into the product lifecycle activation strategy

2014

Client Executive

Havas London

Sep 2012 - Jan 2014
  • London, UK
  • Full Time
  • • Doubled the average monthly registrations for the spread betting City Index platform. I did this by developing a content-driven digital strategy that allowed the audience to actively engage with the brand winning Best Use of Social Media Award • Generated an ROI of 5:1 for Eurostar using a multi-channel comms strategy fuelling excitement around Paris as a holiday destination among the target audience. The brand strategy won 4 golds at the 2014 Transform Awards • Informed pitch strategy for UCI cinemas and Russian Standard by extracting insights from financials

2012

Product Analyst

Bloomberg

Aug 2011 - Aug 2012
  • London, UK
  • Full Time
  • • Trade desk analysis centered around financial market characteristics and trading methodologies • Investigative research and publication of two articles in an internal financial journal • Worked closely with Bloomberg Ventures to generate new business leads

Education

2012

Mar 2012 - Mar 2012
  • London, UK
  • Honours

2011

BSc Economics

University College London

Sep 2008 - Aug 2011
  • London, UK
  • 2.1 Honours