- Creation of marketing concepts for product / service launch, branding & rebranding - Marketing research & management - Digital Media strategy & management - Consumer Marketing strategy & management - Directing for Commercials / Music Videos / TV / Digital - Cinematography for Commercials / Music Videos / TV / Digital - Script writing for Commercials / Music Videos / TV / Digital - Editing for Commercials / Music Videos / TV / Digital.
- Plan, develop and execute brand marketing strategy for Mobile Phones, TV, Home Appliances categories. - Develop and manage product launch projects and communication plans on both ATL and BTL level. - Manage external marketing partners such as advertising agencies, digital marketing firms and production companies. - Develop & Supervise brand content, brand standards and usage guidelines. - Track integration of campaigns with brand consistency and planned commercialization. - Coordinate internal creative process and write creative briefs to external partners. - Implement detailed reporting and insights accumulation process.
- Creation and development of the Art Department. - Concept and process of working for global companies projects. - Project management for the Creative Department development for the Ad Agency.
- Development and coordination of the trade marketing & insights activities. - Maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality & values. - Lead the strategy of the local sales teams. - Enable execution of strategies via Key Accounts and Field Sales teams. - Lead communication between marketing and sales teams. - POS development and implementation. - Merchandising standards in-field implementation and audit. - Develop and lead category management projects. - Planning and execution of trial activities.
- Define P&G winning choices across dish care, surface care, air care and batteries categories, trade channels and customers within the market. - Own annual category business plan and coordinate to deliver targets and goals. - Defining category and sub-category specific distribution strategies across the markets and channels. - Determine merchandising and recommended pricing strategies and coordinate the execution to the markets. - Execution of portfolio management as part of commercial strategy. - Coach and empower distributors with consulting on general trade fundamentals and techniques specifically to the categories, channels and markets. - Adaptation and application of regional strategies to local markets and providing insight from local markets to regional and global units.
- Act as a spokesperson for the company for any Government Relations and PR. - Administer the company funds in line with the approved budget and monitor the monthly cash flow of the company. - Developing HR policies and detailed staffing requirements and coordinating the implementation. - Developing Marketing policies and CRM standards and coordinating the implementation. - Mentoring and motivating staff members and measure employee satisfaction. - Evaluate the risks to the company's people, property, finances, image and implement measures to control risks.
Master of Fine Arts - Directing major