Projects credited in
- CircuitHave you ever seen anyone enjoy laundry? Anyone? Of course not. No one has! That’s because laundry today isn’t fun. (Laundry yesterday wasn’t fun either. In fact, unless you love the idea of an old timey mangle, it’s never been fun!) And that’s where Circuit comes in, the No. 1 managed laundry brand in the UK. Wemay not be able to make everyone love laundry, but we can make them hate it less.3
- HeartcoreWhen they launched over a decade ago, Heartcore’s unique take on Pilates and self-care sparked a boutique fitness revolution in London. An antidote to the cold, sterile and sometimes hostile gyms that dominated at the time, Heartcore was, and is, all about community. Like all pioneers, they soon attracted imitators and competitors, many of whom were fast taking their face-to-face offer online to reach a wider audience. We partnered with Heartcore to help them take their world class fitness clas4
- EmergnEmergn are a global digital business services firm with a mission to improve the way people and companies work. Forever. They help some of the world’s most respected businesses develop their most promising ideas into valuable products and customer experiences faster. Operating in the highly dominated tech market, Emergn began by re-defining their strategy and proposition as the starting point for a full-scale brand transformation. As we immersed ourselves in the project – through interviews, r1
- Engage BritianEngage Britain is the most ambitious exercise in open democracy the UK has ever seen; with a belief that the UK is not as divided as the media would have us believe, and a bold mission to put people at the heart of policy making. Our challenge was to create a powerful brand that could remain politically neutral whilst also engaging people on the nation’s most contentious issues..
- Gunwharf QuaysLandsec, one of the UK’s biggest property groups, asked us to partner with them to define a new strategy and brand identity for their highest performing retail outlet, Gunwharf Quays. The goal was to discover a solution that helped Gunwharf Quays widen its catchment and increase sales density – transforming it from an outlet mall, into a must visit destination. After launch, Gunwharf Quays enjoyed a record-breaking summer trading period and sales have been up overall year-on-year.
- MagicWe partnered with Magic right from early product concept to develop an imagination packed brand narrative and an appropriately magical visual identity which would enable the brand to grab attention in a crowded market and attract both merchants and end users. The Magic checkout experience brings some serious sparkle to the most important part of the shopper’s online journey; exciting and delighting by surprising them with moments of joy at the point of checkout. With shareable animation and rew
Work history
Associate Creative DirectorYonder
London, United KingdomFull Time
Design DirectorLandor & Fitch
- Dubai, United Arab EmiratesFull Time
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Skills
- Branding Design
Education
Bachelor of Arts (BA) London College of Communication, UAL
- London, United Kingdom