Projects
- PLAN: GIRLS CANPlan Finland was facing a problem. The legislation was changed and became stricter on how the money collected could be used. As most of their fundraising was coming from sponsors, this money was earmarked for a specific child and thus not available for use in other projects. What they needed was general donations and a lot of them. We came up with Girls Can, a new platform for fundraising. We aim to re-invent fundraising in everything we do. We started using iPhone-enabled credit card donations
- XMAS WISH SERVICEChristmas is one of the most competed and important seasons in the mobile retail industry. Standing out from the competition is difficult, as everyone trims their margins to the absolute minimum and ad spending is wild. DNA needed to do something differently. We realized that getting the right presents is a slightly dilemmatic situation; you can either drop subtle hints about what you want (and perhaps not get what you want), or just blurt out what you want, which then kills all excitement. We decided to help the consumers with this.
- Tallink Check-in BannerDuring their summer vacation, Finnish people make a trip south, to Mediterranean shores. Our client, Tallink, operates shuttle ferries between Helsinki and Tallinn, six times a day. Tallinn is just two hours away and not really considered a viable option for a summer holiday. Our insight for the summer campaign was to talk about the trip to Tallinn as a trip south. To teach our audience about the six daily departures, we built a banner that went live on leading news sites, six times a day, at the time of the Tallink Shuttle departures. People had a chance to win free tickets, just by being present (i.e. having their cursor) in the banner at the time of the ship's actual departure. The banner displayed all the cursors present in real time (this was later on limited to 300 at a time for clarity). The cursors were kept occupied by giving them things to do during the wait. If people left the banner, they were urged to return and remain in the race. This, and the way the banner was built, led to an engagement rate of 24%, with an average of 2'30" spent in the banner. The campaign increased sales +20% from the previous year.
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Work history
Senior Art Director & Manager of Innovation
Art based creative, acting lead on several of Finland leading brands. Working tightly with Creative directors, Account Directors and clients.
Art Director
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Skills
- Advertising
- Art Direction
- Copywriting
- Digital
- Advertising Agency
- Digital Agency
- Presenting
- Strategic Planning
- Creative Direction
- Online Campaigns
- Outdoor Campaigns
- Print Campaigns
- TV Campaigns
- Interactive Design
- Creative Thinking
Education
3D Animation and Modeling
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3D Animation and Modeling