I am a creative being.
I am a conceptual art director, capable of translating initial requirements into efective, innovative and state of the art communication experiences.
I work for a wide range of clients, from corporate companies to individual artists and charities. Previous experiences include journalism, press coordination and communication consultancy in Japan, US, Romania and Spain.
Travel, ballet, dreams are few of my favourite things.
Projects
- Duracell Social Media strategy and visualsFor a year I have been working in the new strategy and visual guidelines to lead Duracell Social Media strategy in Europe. I have been in charge of creating the look & feel for each one of the strategic buckets. The main objective has been turning the bunny from a brand asset to a brand ambassador, as well as engage the audience. The main focus was making bunny "one of us" by connecting emotionally with the audience. Besides this, another objective was focusing on the battery powered devices and
- AEskulydhsvettvangurinn RebrandingThis Forum is formed by four organizations working to safeguard young people's interest and promote a healthy foundation for working with youth. Working together with the company Fínlína in Iceland, we built a single strong brand from the existing one. Using bold uplifting colors, a unique typeface, and a distinctive use of the graphic symbol, we took the brand to the next level, creating a strong, consistent and clean visual presence.
- OilmoticonsHow would the most famous pictograms translate into the oil and gas industry? For sure we would have smiles, greetings and even kisses...but we also would need specific emoticons -I mean, oilmoticons- for "rise of prices" or "oil prices dropping down" and other specific concepts in the industry. With this in mind, we recreated the most meaningful icons for the oil and gas industry. We even have the ungry oilmoticon...better not crossing him... With very clean style and fully expressive, this
- WeightlessIn the air, we are all weightless. For those who are happy with who they are, for those who enjoy the beauty of their tall, strong, soft, thin, big, small body with no complex, for those who enjoy running on the beach, dancing in a class, being absolute beguinners in a physical activity, for those who don´t fight for their dreams, but achieve them day by day, for all these people, we say: float with us.
- Time Capsule - Capsula del TiempoCápsula del tiempo is an exhibition that gathers the stories and photographic view of senior women of the different rural regions in Huelva (Spain). As a part of the project, I was approached by the regional government of Huelva to design a book containing the photographies included in the exhibition. The main goal of the project is capture these women's experiences through their oral tradition and see how they express themselves in a new media for most of them: the photographic one. The book,
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Work history
Creative Art Director
London, United KingdomFreelance
Creating visual strategies for clients across media. Producing innovative
ideas across formats (video, graphic design, digital...) and formulating new
visual approaches for client’s brands. Supervising other creative’s work
and managing the freelancer’s team.
Creative Art Director
Freelance
Conceptualizing and creating visual assets for clients in digital, Social Media, apps and print. Consulting clients to develop creative strategies for their brand needs.
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Skills
- Advertising
- Film
- Art Direction
- Digital
- Design
- Creative Direction
- Indesign
- Teamwork
- Passionate
- Humour
- Versatile and Energetic
- Confidence
- Independent and Responsible
- Sketch
Education
Adobe After Effects CS5
- New York, United States
I attended two courses in this university.
Art Direction and Copywriting Post Graduate CourseUniversity for the Creative Arts
- Cluj-Napoca, Romania
I developed a project about institutional communication in the Academy of Arts for one year.
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