Creative dynamite by day, producer & DJ by night. Creator of content & experiences. Enthusiast of all things digital. Co-founder of Scotch & co. Coffee snob and sneakerhead. Made in Helsinki. My love for creating stems from two places: music and writing. For as long as I can remember, I've been writing stories and music – first for fun, then for assignments and now for a living. I used to write for myself, but now I'm more excited about telling stories and expressing emotions in a way that resonates with my audience. Writing has allowed me to work on some incredible projects, from writing copy to composing and producing music. If I'm not in the studio working on music or at the office writing something, you can find me in a nearby bar... with pen and paper, writing.Locked Pro Plan feature
As Creative Director I'm in charge of directing all creative output of Scotch & co as a company as well as its individual artists. I also write and produce music for our artists and collaborators as Head Producer. I'm responsible for day to day operations as well as artist strategies, distributor relations and A&R. Basing my decisions and strategies on data to find new ways to market and distribute releases is what makes me tick, but also poses interesting challenges. My vision for Scotch & co is to be a record label and production company artists want to work with in a time when they necessarily don't need to.
If you've been told you need to run a blog, be present in social media and engage with your customers everywhere, but have no idea how that happens, Evi Creative is for you. Evi is a boutique consulting agency focused on content creation and production. We woo your audiences with interesting, shareable content while you focus on your business. Evi was originally conceived in 2009 and operated by Miika Laihi & myself. The company was relaunched later.