About me
I am a Design Director with over 28 years’ experience working at high-profile design and architecture practices on all aspects of the business of design.
While retail design has been a constant through my career, the experience I bring has been informed by my involvement on a variety of workplace, retail centers, and mixed use developments.
This mix inspires, excites and helps frame a point of view - creating narrative around users and those who engage with physical environments to validated and gives purpose to proposals.
I am an advocate of clarity and efficiency through the entire design process. Every concept needs to begin with a strategy and a story. Storytelling sets the foundations, provides a filter through which every design decision is validated and gives purpose to the final product. Decoration as a means to an end will never push design as far as it can go. The process of design is problem solving and the resulting solution needs to be compelling, innovative and creative.
Projects
- Harrods Technology DepartmentAs the lines between fashion and technology continue to blur, the Technology Department at Harrods gave a unique opportunity to create an exclusive shopping experience that would feature the very best in innovation and technology. Using the metaphor of a fashion catwalk to showcase the latest brands and their products and to physically connect the five elegantly-designed rooms that form part of the Technology Centre a striking circulation route through the 3,000m2 space was created. Taking ins
- Waitrose Cookery SchoolWaitrose wanted to cement its position as the destination for food lovers by becoming the first UK supermarket to own and operate a cookery school. I led the concept development of interior and brand design of all public facing areas of the 500m2 flagship location in London. With a presentation to the Waitrose board only two weeks away, and preliminary M&E systems already installed on site, expectations were high and timescales were tight. The entire space is designed to reflect the communal amb
- Shell - Global Retail Visual IdentityA comprehensive redesign of all forecourt elements to refresh the retail identity, focus on fuels, clarify the customer journey, simplify the decision process and reduce total cost of ownership. A flexible and adaptable kit of parts was created with design innovation including removing the word ‘Shell’ and using only the ‘Pecten’, a simplified fascia design for easier implementation, LED illumination and pricing, removing the previously heavy use of dark resulting in a cleaner, more visible ide
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Work history
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Design DirectorOwain Roberts
London, United KingdomFreelance
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Design DirectorGensler
- London, United KingdomFull Time
Clients:
Alghanim
Chevrolet
Dockers
World Retail Congress
Banana Republic
The Avenues, Kuwait
KFC
Harvey Nichols
Al Futtaim
Waitrose
Dean & Deluca
Selfridges
Msheireb Heart of Doha
Al Futtaim
ALJ Toyota
Radley
Al Faisaliah
Ministry of Sound
C&A
Menzies Aviation
Samsung
Surrey Heath Council
Harrods
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Skills
- Strategic Design
- Retail Design
- Concept Design
- Storytelling
- Design Direction
- Adobe CS
- Hand Sketching
- Sketchup
Education
BA(Hons) Interior DesignManchester Metropolitan University
- Manchester, United Kingdom