About me

I’m a brand strategist and creative director with over 20 years’ experience at the forefront of branding, building brands like Barclays, Tate, Macmillan, Cancer Research UK, Carrefour and The National Lottery. I’m equally at home advising board-level clients and leading multidisciplinary teams. I’m an expert facilitator and seasoned speaker on brand and workplace culture. I do: Brand strategy (or... ‘What do we stand for?) Creative direction (or... ‘How do we stand out?’) Employee engagement (or... ‘How do we get our people excited?’) Brand management (or... ‘How do we make it easy to use?’) Big internal change projects (or... ‘How do we make it real?’) People development (or... ‘How do we help our people grow?’)

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Projects

• 13

  Macmillan Cancer SupportWe created the award-winning re-brand for Macmillan Cancer Support, bringing it to life across all customer touch-points and working closely with Macmillan's leadership on brand strategy and engagement.
• 1

  OiWe designed a sound-activated identity for Brazil's largest telco, partnering with digital studio Onformative to bring the idea to life.
• 2

  Cancer Research UKWe refreshed Cancer Research UK’s brand identity – going back to its roots and making its original message clear again: people coming together to beat cancer.

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Work history

Strategic Delivery DirectorWolff Olins
Jan 2017 - Jul 2018London, United KingdomFull Time
Guiding organisations through change and equipping their people with the tools to deliver it.
Creative Director and Lead CoachWolff Olins
Jul 2014 - Jan 2017London, United KingdomFull Time
Heading up Wolff Olins’ London office, creating the right conditions for 100 people to thrive and do the best work of their lives.

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Skills

• Brand Architectue
• Brand Building
• Brand Concept
• Brand Creative Strategy
• Brand Developent
• Brand Strategy
• Creative Direction
• Facilitation
• Team Leadership
• Team Coaching