Owen Hughes
Available

Owen Hughes

Brand strategist and creative directorLondon, United Kingdom
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Owen Hughes
Available

Owen Hughes

Brand strategist and creative directorLondon, United Kingdom
About me
I’m a brand strategist and creative director with over 20 years’ experience at the forefront of branding, building brands like Barclays, Tate, Macmillan, Cancer Research UK, Carrefour and The National Lottery. I’m equally at home advising board-level clients and leading multidisciplinary teams. I’m an expert facilitator and seasoned speaker on brand and workplace culture. I do: Brand strategy (or... ‘What do we stand for?) Creative direction (or... ‘How do we stand out?’) Employee engagement (or... ‘How do we get our people excited?’) Brand management (or... ‘How do we make it easy to use?’) Big internal change projects (or... ‘How do we make it real?’) People development (or... ‘How do we help our people grow?’)
Projects
  • Macmillan Cancer Support
    Macmillan Cancer SupportWe created the award-winning re-brand for Macmillan Cancer Support, bringing it to life across all customer touch-points and working closely with Macmillan's leadership on brand strategy and engagement.
  • Oi
    OiWe designed a sound-activated identity for Brazil's largest telco, partnering with digital studio Onformative to bring the idea to life.
  • Cancer Research UK
    Cancer Research UKWe refreshed Cancer Research UK’s brand identity – going back to its roots and making its original message clear again: people coming together to beat cancer.
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Work history
    Wolff Olins logo
    Wolff Olins logo
    Strategic Delivery DirectorWolff Olins
     - London, United KingdomFull Time
    Guiding organisations through change and equipping their people with the tools to deliver it.
    Wolff Olins logo
    Wolff Olins logo
    Creative Director and Lead CoachWolff Olins
     - London, United KingdomFull Time
    Heading up Wolff Olins’ London office, creating the right conditions for 100 people to thrive and do the best work of their lives.
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Skills
  • Brand Architectue
  • Brand Building
  • Brand Concept
  • Brand Creative Strategy
  • Brand Developent
  • Brand Strategy
  • Creative Direction
  • Facilitation
  • Team Leadership
  • Team Coaching