Projects credited in
- The Body ShopA series of bookend advertorials that ran over three consecutive days in Metro for The Body Shop’s wildest campaign yet. The brief was to drive consideration to The Body Shop and awareness of the personalised Body Butters, as well as re-establish The Body Shop’s credentials as the ethical, natural brand.
- Sharpening your senses with The Body ShopAs part of our work for The Body Shop in 2018, we launched a video using ASMR (autonomous sensory meridian response) techniques to promote its range of multimasking face masks. The sensorial ad promotes the Body Shop’s face masks, which are applied to different parts of the face to purify, plump, clarify and polish the skin. With heightened sound effects, the video gives a sense of the texture, density and feel of the different masks as they are stirred and applied to the skin. Six masks from th2
- Scents of Life - The Body ShopIdeated and produced this campaign. Female empowerment in the Middle East was at the heart of this campaign. We shot modern muslim women in situations that women in ME have only recently be given the rights to partake in. I wanted to focus on strong M-generation women and worked with a Cultural Advisor to ensure that this campaign was relevant. My in-house team shot this in the UK. This is a regional campaign and was played in ME & APAC across all channels.
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Work history
MarketerThe Body Shop
- London, United KingdomFull Time