Ranked by Lürzer’s Archive as the #2 Creative Director in Argentina for the past 5+ years, Pablo assumed as Executive Creative Director of Grey Dubai, after a successful stint at Wunderman Thompson globally, and a journey that has seen him thrive at different agencies, in multicultural markets: from Argentina and Mexico to the USA and now the UAE.
In previous years, he has helped LatinWorks to place #9 in all USA on Ad Age’s Agency A-List, DDB #1 Mexican Agency on the Gunn Report 2012, and #2 in 2011. One of his best-known ideas, the world's first deodorant designed for people with upper limb and visual disabilities (aka Degree Inclusive), won the first-ever Cannes Grand Prix in Innovation for Argentina and the first in Wunderman Thompson’s history.
His work for Coca-Cola, Haleon, Unilever, Burger King, Bose, Philips, and Volkswagen is well-known amongst audiences, juries, and the press alike, having been featured in Fast Company, VICE, Contagious, Ad Age’s Pick of the Day, Adweek, Lürzer’s Archive cover, Forbes, The WSJ, and Reddit. One of his projects is also part of the permanent collection at the Poster House Museum in NYC.
Featured in most of the young creative competitions, Pablo has also been awarded 1 Grand Prix at Cannes, another 15 Grand Prix, and over 500 awards (80 Golds) at every major international festival, including Cannes, D&AD, One Show, Clio, ANDY, ADC, NYF, LIA, and Effie, amongst others. He has chaired and judged at 22 international festivals, such as Cannes, One Show, and the NYF.
In 2021, he was named 'Remote Worker of the Year' by Sebastián & Dante, his sons, who finally almost understood what Pablo's job is all about.
Thanks for reading and keep in touch; pablosebamal@gmail.com
Projects
- Degree InclusiveThe world's first deodorant designed for people with disabilities. Everyday personal hygiene items are something that people without a disability take for granted. But these small items are a massive deal for people with disabilities – those who want and need to stay fresh and clean, but can’t hold, grip, use or see the regular products. So, 2 years ago, I presented a revolutionary product design idea that has now led to a life improvement, a global buzz, and a new category in healthcare: Degr
- Bose's Dear NeighborNormally, hearing your neighbor playing the accordion early in the morning or using their blender all day would be frustrating. But it's 2020 and in times like these, it’s become a reassuring and even welcome sound, knowing that your neighbors are safe as they carry on with their daily routines. So, let's #StayNoisy dear reader.
- Philips Mom's EnergyI put together a big group of mothers with active and intense lifestyles. I gave each one a device to generate and store energy, shaped in shoe insoles. Every time they walked, trained, or did any of their daily activities, that kinetic energy went directly to batteries. After a long process, on Mother’s Day I took all this moms energy to power a neonatal unit which need it the most.
- Fuck App ProjectPuteApp (Fuck App in English) is the first app that translates insults and obscenities made to service companies, into a legal document ready to use as a claim. Customer service in Argentina is not exactly what you would call 'world class', so I developed a product and the campaign for it. Visit www.puteapp.com or download the app at Google Play.
- Banco de Bosques ArmnimalsThe Invasive Alien Species (IAS) are animals introduced by men in certain territories where they’re not supposed to inhabit. These animals cause serious problems for their new environment when reproducing, generating a progressive extinction of the native species that now have to fight for food and space. The IAS are the second cause of species extinction worldwide, but in Argentina became the first one.
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Work history
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Chief Creative Officer / WriterGrey Dubai
Dubai, United Arab EmiratesFull Time
Award-winning adman who combines storytelling with innovation, and has created and led projects such as Unilever Degree's Inclusive deodorant, among many others in Argentina, USA, Mexico, and now UAE.
Skills
- Advertising
- Creative Direction
- Copywriting
- Brand Storytelling
- Marketing
- Brand Strategy
- Brand Tone
- B2B Copywriting
- Ad Copywriting
- Leadership
- Team Building
- Brand Styling
- Effective Communication
- Organisation
- Team Management
- Coaching
Education
U
U
Higher Technician in AdvertisingUniversidad Abierta Interamericana
- Greater Buenos Aires, Buenos Aires, Argentina
Awards
*
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Awards & Honors*****
CANNES LIONS
1 Grand Prix in Innovation
1 Silver
4 Bronze
15 Shortlist across most categories
D&AD
2 Graphite
2 In Book
ONE SHOW
3 Gold
4 Silver
6 Merit
4 Shortlist
CLIO AWARDS
1 Grand Prix
3 Gold
9 Silver
3 Bronze
6 Shortlist
ANDY AWARDS
1 Best Idea for LATAM
4 Gold
2 MENA region Shortlist
ART DIRECTORS CLUB
1 Grand Prix
6 Gold
1 Silver
2 Shortlist
NEW YORK FESTIVALS
1 Grand Prix
4 Gold
3 Silver (1 DE&I Medal for Best Work of the Year)
4 Bronze
5 Finalist
LONDON INT’L AWARDS
1 LATAM Agency of the Year
8 Silver
2 Bronze
3 Shortlist
GRAND PRIX x 15
1 Cannes Lions / 1 Clio Awards / 1 Art Directors Club / 1 NY Festivals / 1 Dubai Lynx / 1 El Sol / 1 Ojo de Iberoamérica / 2 Diente CCA + 1 Titanium / 1 US Hispanic CC / 2 Mexican CC / 1 IAB / 1 FIAP
400+ other awards in Effie / Epica / UK Cresta / UK Caples / WARC / 4A's Jay Chiat / IAB / SXSW Innovation Awards / FastCo Innovation by Design / Project Isaac / Gerety / Ad Stars / Loeries / El Sol / Ojo de Iberoamérica / FIAP / Dubai Lynx / Diente CCA / US Hispanic CC / Mexican CC / Clube de Criação Brazil / Wave / WPP / DDB’s Bill Bernbach / ECHO ANA Int’l & Latam / Creativepool / YouTube / Arg Platinum Pencil / Martín Fierro
HONORS
⦿ First-ever Cannes Grand Prix in Innovation for Argentina, 20/21
⦿ First-ever Cannes Grand Prix for the Wunderman Thompson network, 20/21
⦿ First-ever NY Festivals LATAM Agency of the Year, WT, 2022
⦿ First-ever LIA LATAM Agency of the Year, WT, 2021
⦿ First-ever Dubai Lynx Grand Prix for Wunderman Thompson Dubai, 20/21
⦿ First-ever Lürzer’s Archive cover in the Middle East, Vol. 02-2020
⦿ First-ever FIAP Grand Prix in Radio for the US Hispanic market, 2013
⦿ #1 Creative Director in LATAM & #13 Globally at One Show + ADC 2022
⦿ #4 Creative Director in Argentina for the last 5 years at Lürzer’s Archive
⦿ Winner in 2009 of the FIAP Young Creatives and Bronze at the Young Lions Mexico
⦿ 22 Juries: Cannes / One Show / NYF (2) / UK Cresta / Loeries / White Square / Lisbon / Ad Stars / Diente CCA (3) / WINA (President) / Portfolio Night Dubai and more