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Assisted with dressing models and backstage preparations for the brand showcase at the London Fashion Week.
Contacting celebrity agents, stylists and managers to promote luxury bridal and fashion clients. - Emailing large lists of journalists in UK, US, Canada and the Middle East to gain press coverage for clients - Helped with creating excel sheets to update and manage journalist database along with the use of Media Agility. - Helping out with press releases and creating post card images for clients to send out - Organising sample requests and press cuttings generated to create client press books. - Creating content on social media i.e. Instagram, Twitter & Facebook with initiating some changes to align communication with the PR firm's identity.
- Planned content for social media - Instagram, Facebook and their owned media i.e. website and blog changing brand's marketing strategy significantly with a focus on their target market along with competitor analysis. - Created newsletters and lookbooks to improve the brand marketing to wholesalers and buyers. - Generated new ideas for social media campaigns leading to growth in web site traffic and online orders. - Participated in meetings with some buyers such as T K Maxx and local shops - Initiated ideas for visual merchandising within the store post in depth research which also led to an increase in the average customer footfall.
- Initiated new social media marketing ideas for Aeropostale and Tommy Hilfiger post understanding significant market and audience differences in the UK and the UAE. - Assisted with marketing plans and planning media events for the brands. - Created intensive competitor reports and brand acquisition presentations using Powerpoint. - Updating and analysing Aeropostale store presence throughout GCC countries using Excel.
Responsible for maintaining and growing audiences through social media and increasing website traffic growth. - Helped carry out market research prior to understanding the e-commerce channel set up for Indian couture wear in Dubai useful in understanding and supporting development. - Gained product knowledge in the Indian couture wear to support creation of the transactional website. - Managed and partially designed Facebook and Instagram promotion of the website with research into ongoing events to attract target market. - Regularly analysing the social media channels and dealing with all inquiries.
Modules studied: Visual Merchandising and Buying Fashion Analysis - Accounting and Statistics Fashion Enterprise Management Luxury Brand Management Supplying a Fashion Product Design Fashion Consultancy Marketing Communications and Digital Media Fashion Business Research Consumer Psychology and Retail Behaviour CSR and Contemporary Issues Strategic Fashion Management
Foundation program at the London College of Fashion