Panayota Petrou

Multimedia Producer

  • LevelMid Level
  • LocationLondon, United Kingdom
  • AvailabilityLocked Pro Plan feature
  • ProfessionsProducer - Software Engineer - Videographer


About me

My name is Panayota and I am a confident and exuberant Greek girl, born and bred in South Africa who moved to London six years ago to quench my thirst for filmmaking. I have been a Producer for the past five years working at creative in-house agencies for two big international companies. The projects I’ve worked on have ranged from global live action shoots to integrated media campaigns and thought-provoking animations. I work across many disciplines including concepting, pitching, co-ordination, budgeting, script editing, shooting, video editing and even voice over work. I pour all my energy and focus into whatever I’m working on even when juggling multiple projects and love to push the boundaries to achieve more and better myself.


  • TV
  • Editing
  • Video
  • Pre Production
  • Producing
  • Directing Photoshoot
  • Photography Assistant
  • Voice Over Direction
  • Concepting
  • Pitching Ideas
  • Creative Concepting
  • Creative Problem Solving Abilities
  • Video Photo Production
  • Budgeting Scheduling
  • Editing Adobe Premiere

Work history


Multimedia Producer

Thomson Reuters

Mar 2014
  • As Multimedia Producer, I work across Thomson Reuter's in-house video and photography teams, overseeing an eclectic mix of projects across the different branches of the business. Our work includes integrated multimedia campaigns, event coverage, promo videos, interviews and custom photography shoots. When working on a video project, I will see a production through from the first stages of pre-production, right up until the point of final delivery, being involved every step of the way. I get involved creatively in concepting and script editing, putting together budgets and scheduling, coordinating shoots and overseeing edits. With custom photography shoots, I will assist with casting, coordination and art direction. I believe a producer's job is to do whatever task is needed to get the job done so that means being flexible and ready for any challenge!


Video Producer & Editor


Feb 2011 - Mar 2014
  • I spent three years nurturing and expanding video content on a brand new website called Citi Velocity - an internal and client facing portal providing access to cross-product research, analytics and E-trading. As a production team of one, I was responsible for planning, shooting, editing and distributing video content online for Citi Velocity in London which consisted mainly of short promo videos, interviews and new product demos. I also edited all video content produced out of our Asia offices. I provided basic media training for first time video contributors and frequently stepped in front of the camera acting as interviewer and presenter when it was required of me.




Aug 2010 - Feb 2011
  • Working at an established post house like Evolutions meant I got to see world renowned shows such as Top Gear, The Apprentice and QI come to life through editing and colour grading. Over and above looking after clients and staff, my responsibilities included running the office after hours, basic library duties, delivering tapes and drives and any other ad hoc duties that were required of me to make the post production process smoother.


Work Experience

Annex Films

Feb 2010 - Feb 2010
  • I spent two weeks at Annex Films, a small production house in Soho specialising in music videos and commercials fulfilling various duties including client services, creative research, wardrobe and prop sourcing. The highlight of my time spent there was working on Enter Shikari's music video 'Thumper' with director Joseph Pierce which uses his unique rotoscoping process.


Character Generator & Autocue Operatoor

Urban Brew Studios

Mar 2009 - Oct 2009
  • I worked in the studio control room of South Africa's largest independent broadcaster as a character-generator operator. I created straps, full pages with graphics and text for live and pre-recorded television shows which varied from talk shows and music chart shows, to children's entertainment and news bulletins. I also operated autocue on certain shows and assisted on set when needed. The content I worked on at Urban Brew included some of South Africa's most popular shows like 3 Talk, Lotto Live and The Real Goboza - a lifestyle show which reaches roughly 2 million viewers.



Ministry of Illusion

Feb 2009 - Feb 2009
  • I spent time at this brilliant post production agency in each department including editing, 2D, 3D and compositing. During my time here I edited a short internal video and worked on a commercial shoot as a production assistant on set.



Television Studies

University of the Witwatersrand

Feb 2005 - Dec 2008
  • I did a four year, honours' degree in Television and drama, majoring in television production at the University of the Witwatersrand in Johannesburg, South Africa. I was also involved in an exchange program in my last year of studies which saw me spend 3 months at Arcada in Helsinki, Finland working on documentaries. My major areas of focus during university were documentary and music video.